Volvo lives a life with you

The first advertising campaign Volvo in cooperation with agencies Arnold / Nitro came out with the slogan & quot; Life is Better Lived Together & quot; (~ "Life is beautiful when you are together"). The advertising campaign launched in the US from September 7 to display advertisements in cinemas and will be supplemented by television broadcast this week. Rollers are different cars Volvo, including a new «luxury sedan» S80.

"We do not want to be one of those agencies that come in and just change the taglines" - says Peter Favat, executive creative director of Arnold. «Brand-idea - that life is better lived together comes in addition to the already known slogan Volvo For life»

«Volvo to go the old way, to take place in a rational minds of customers as a reliable car, and the brand needed" emotsiolnaya injection "so that people can associate themselves with the brand" - says Favat. "In many respects, it is very similar to what we did for VW».






The 60-second spot "Meeting» («The Meeting») is a "glamorous" woman who is resting on a yacht in the company of three men. After receiving the SMS, it sharply spragivaet with yachts and a helicopter rushes to the city. At this time, in the city of man goes around the city to meet her to congratulate her on the anniversary of the wedding.











It should be noted that in Russia, went on the air only the video clip «The Weels», promoting the Volvo XC70. In this case, the video was replaced by a soundtrack, and imposed a voice-over.





via adme.ru