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Colenso BBDO paint the billboards billboards BMW BMW
This summer in New Zealand for the first time visited exhibition of BMW Art Cars. Agency Colenso BBDO Auckland made a very interesting advertisement that sobytiyu.BMW Art Cars - it started in 1975, a collection of 16 automobiles BMW, transformed into works of art by famous artists and graphs of the time. For example, the collection includes cars, painted by Andy Warhol, Roy Lichtenstein, Frank Stella and others.
BMW M1, painted by Andy Warhol i>
The project was exhibited at the Guggenheim Museum, the Museum of Modern Art in New York, the London Royal Academy, in the Louvre.
The last time the BMW Art Cars of town in the southern hemisphere as much as 17 years ago. Such a significant event deserved unconventional approach to communication.
Colenso BBDO invited several street artists to participate in this project and gave each one actually existing billboards in the city of BMW's disposal. The result is a perfect, eye-catching prints with advertising exhibition and a two-minute video showing the process of graffiti on billboards.
via # image6419755
BMW M1, painted by Andy Warhol i>
The project was exhibited at the Guggenheim Museum, the Museum of Modern Art in New York, the London Royal Academy, in the Louvre.
The last time the BMW Art Cars of town in the southern hemisphere as much as 17 years ago. Such a significant event deserved unconventional approach to communication.
Colenso BBDO invited several street artists to participate in this project and gave each one actually existing billboards in the city of BMW's disposal. The result is a perfect, eye-catching prints with advertising exhibition and a two-minute video showing the process of graffiti on billboards.
via # image6419755
