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Road VW joy from the agency Crispin Porter + Bogusky
VW Canada and Crispin Porter + Bogusky inspire the owners updated «city» Area For the Golf and Jetta in the good deeds on dorogah.Kampaniya «Fun To Drive», will involve TV, print, outdoor and online advertising, on the roads of Canada introduces the new concept of «road joy »(« road joy ") and tries to not only promote product sales, but also to provoke people to a good flash mob, which will make the world a little kinder and easier.
Scott Linnen, vp, creative director, CP + B: «Now the circle road rage and fury. We thought - if we could use the machine as a sort of good conductors, it would be very cool. If you buy a car, if you sign an agreement that you agree to do on the road ahead. And Volkswagen drivers - these are the people who are more easily agree to it ».
In three 30-second spots series young people in Golf or Jetta suddenly make something that does not usually have to wait on the streets or just in certain situations. Only to concede a free parking space, wash just standing by the side of a dirty car or entertain languishing in traffic soap bubbles - this is the most that neither is "acts of road joy».
Voiceover: «You agree to commit an act of obvious joy of the road, and we sell you the City Jetta for $ 16, 900 (City Golf for $ 15, 300)».
On the promotional site, to which the viewer is directed other media, you can see a list of suggested to perform "acts of Road Joy", choose your favorite and execute them - which earned it a significant discount on the purchase of a car.
Let these "Road of Happiness" will daritsya people not entirely disinterested, but nevertheless VW Canada and CP + B see good viral potential of this initiative, and they really hope that people on the roads will be a little kinder and more attentive to the other participants movement.
Bruce Rosen, general manager, marketing communications, VW Canada: «This campaign reflects their very essence DNA Volkswagen - the car for the people».
via vwroadjoy.ca/
Scott Linnen, vp, creative director, CP + B: «Now the circle road rage and fury. We thought - if we could use the machine as a sort of good conductors, it would be very cool. If you buy a car, if you sign an agreement that you agree to do on the road ahead. And Volkswagen drivers - these are the people who are more easily agree to it ».
In three 30-second spots series young people in Golf or Jetta suddenly make something that does not usually have to wait on the streets or just in certain situations. Only to concede a free parking space, wash just standing by the side of a dirty car or entertain languishing in traffic soap bubbles - this is the most that neither is "acts of road joy».
Voiceover: «You agree to commit an act of obvious joy of the road, and we sell you the City Jetta for $ 16, 900 (City Golf for $ 15, 300)».
On the promotional site, to which the viewer is directed other media, you can see a list of suggested to perform "acts of Road Joy", choose your favorite and execute them - which earned it a significant discount on the purchase of a car.
Let these "Road of Happiness" will daritsya people not entirely disinterested, but nevertheless VW Canada and CP + B see good viral potential of this initiative, and they really hope that people on the roads will be a little kinder and more attentive to the other participants movement.
Bruce Rosen, general manager, marketing communications, VW Canada: «This campaign reflects their very essence DNA Volkswagen - the car for the people».
via vwroadjoy.ca/
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