CP + B: The Thinker by Rodin chose Miller Lite after centuries of hesitation

The new commercial for Miller Lite Crispin Porter + Bogusky revived the famous skulpturu.Minutny spot conveys the idea - awareness and reasoning select Miller Lite - through the same "thinking" image of modernity. Bronze "The Thinker" by Auguste Rodin, from the beginning of the last century sitting in the courtyard of the museum of the sculptor in Paris, suddenly gets up and goes to the States, where the bar he orders a Miller Lite.


Tagline: «When you think about, the choice is clear» - «When you think about it, the choice is obvious».





Agency: Crispin Porter + Bogusky - Miami

Chief Creative Officer: Alex Bogusky
Creative Director: Paul Keister
Copywriter: Carl Corbitt
Art Director: Anja Duering
Production Company: Smith & Sons
Director: Ulf Johansson
Director of Photography: Barry Ackroyd
Executive Producer: Philippa Smith
Editorial Company: Rock Paper Scissors - Los Angeles
Editor: Chan Hatcher
Post Production: Sea Level
Music: MusikVergnuegen
Mixer: Loren Silber
Mix: LIME Studios
Executive Integrated Producer: Matt Bonin
Executive Integrated Music Producer: Bill Meadows
Telecine Artist: Bobine, Jais
Post Production Artist: Ben Gibbs

via adme.ru