Extraordinary idleness Vodafone

In the framework started in June, mass and high-budget campaigns to promote mobile Internet Vodafone launched another - third - rolik.Vsya campaign, in accordance with its long-term grand strategy «Make The Most Of Now» focuses on time. Time that people can save money, which can subdue. This was discussed in the first two commercials - in the "rain of hours" and "Theft of time».




In the video "tumbling" British actress Judi Dench, attracted to the dubbing of all the spots of the campaign, says something quite different aspect of time - not about those moments when we are working, or waiting for something, and when we just relax.
"And what if you could take all these points, all the usual time and turn it into something extraordinary. Internet is now truly mobile. So you can use it when you want ».



Visuals polutoraminutnogo spot, created by director Ringan Ledwidge of Rattling Stick, shows a girl in a red turtleneck, pants and shoes that spends his free time in the city. She goes to different places and takes bizarre poses. When the day ends, the video begins to scroll over and over again, all accelerating and making clear the essence of the movie - the transformation of ordinary things into extraordinary.





via / creativity / 2007/09/05/20059 /