A rain of hours. Vodafone customers return time from the sky Bashny.Net

Vodafone began actively promoting its new service - mobile Internet. The video, launched at the weekend in Britain, broadcast simultaneously on 200 TV channels.

90-second spot «Raining watches» («Rain of hours"), developed by the agency Bartle Bogle Hegarty, literally shows the time that you can save by using the mobile Internet Vodafone. People stand at bus stops waiting for transport, traffic jams, etc., that is, in those places where they have the time, but they have nothing to do, and as an illustration of how the mobile operator returns to its subscribers their time begins rain of watches and watch parts.

It is worth noting a curious effect, which made the creators of video: confusion in the perception of drops of "traditional" rain and rain of hours.






Roller, pobivshy record for intensity broadcasts in the UK, is part of an integrated campaign worth 16 mln.funtov and having odious goal - to become the largest provider of mobile Internet services in the United Kingdom. The campaign also includes outdoor, print and online advertising. Outdoor-component is represented by 900 posters throughout the country.

Such a high activity of the media due to the fact that the mobile Internet is now pushing almost all cellular operators in Britain.




Agency: BBH / London
Creative Director: Mick Mahoney
Copywriter: Simon Veksner


Art Director: Nick Allsop

Planners: Martin Smith, Dan Hauck


Agency Producer: Davud Karbassioun
Production Company: HLA - London
Director: Simon Ratigan
Producer: Mike Wells
Line Producer: Richard Skepper
Editor: Adam Spivey, Speade

Post Production: The Mill - London

Audio Post-production: Wave


Media agency: OMD
Media planner: Brian Cheung


via adme.ru