Do not jump to conclusions. Continued Cannes campaign Ameriquest

Ameriquest Mortgage Company, in collaboration with the agency DDB LA continues the successful campaign "Do not jump to conclusions».

The campaign, based on the idea of ​​misrepresentation of the situation because of external circumstances, continued for the third year in 2005, a series of three rollers took bronze at Cannes, and in 2006 won two silver spot.



Roller «Brownie» («Chocolate cake"), has got shortlisted AICP Show, continues the line of the campaign: a man, vygulivaya dog in the park, drops to the ground cake. At this point, the grandmother tells her granddaughter, "Look, what a lovely dog!" And the man leans over a cake, which lies right under the dog's tail, picks it up and begins to eat it with gusto ...

Tagline: «Do not judge too quickly. We will not »-« Do not make hasty conclusions. We do not do ».





Agency: DDB - Los Angeles
Creative Director: Mark Monteiro, Helene Cote
Art Director / Copywriter: Sarah May Bates
Production Company: Helfgott Productions, LLC
Director: Matt Helfgott
Cinematographer: Rich Wong
Producer: Josh Adams
Editorial Company: Filmcore
Editor: Sean Shafer
Colorist: Brent Greer
Sound Design: Blast Music - Los Angeles
Sound Designer: Ben Davis


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