Grand Prix in the category of Media Lions won the advertising money Bashny.Net

New Zealand Agency TBWA / Whybin took second in the Grand Prix held in these days of international advertising festival "Cannes Lions 2007».


Earlier, TBWA / Whybin (Auckland) won the Grand Prix in the category "Promotion».

The agency won the work for the bank ASB Bank. The advertising campaign, which received the prize, promoting mobile banking services - e-wallet, which is linked to your bank account and managed on a mobile phone. So you can easily transfer money using a standard SMS.



Advertising money.



The most unusual campaign "Money is becoming digital» (Money Goes Digital), that agency OMD New Zealand and TBWA / Whybin made outdoor advertising of the real banknotes, cut in the form of peel off stickers. It is worth noting that the use of money in this campaign was to get permission from the "central bank" of New Zealand.








"We were shocked by this move," - says the president of the jury in the category of Media Lions Verklin David (David Verklin), CEO agency Carat Americas and Carat Asia Pacific.


Mr. Verklin said that the jury determined for itself the first day of the three or four campaigns that are worthy of the Grand Prix, but the work of ASB Bank, with which the jury has examined the second day was the undisputed leader.



The other three works - a Japanese campaign for IKEA and HITACHI and newspaper advertising pens Mont Blanc from South Africa.



The campaign, entitled «Love of Writing» (~ «Out of love for the letter"), invented by the agency Jupiter Drawing Room, showed love handles Mont Blanc in an interesting way - in the popular newspaper articles were not the "print", and written entirely "by hand ". Thus demonstrating the ease of use and enjoyment of Mont Blanc.



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