Bashny.Net
A stadium in a box of shoes from Nike. The effect of presence provided.
Bashny.Net
The agency Publicis, Singapore has developed an excellent guerrilla campaign for the new football shoes Nike.
The agency Publicis, Singapore had the task - to inspire children addicted to football, to engage in the professional game. As an advertising medium, it was decided to use the inside of the box from football sneakers, which were developed with real professional footballers.
Limited batch of boxes simulates a real stadium. To this I was enclosed in a box sheet with the image of the interior of the stadium, and the audio chip is inserted. Thus, every time you open the box, you will not only see the stadium with a bird's-eye view, but also hear the sound of the crowd in the stands.
via # image5288205
The agency Publicis, Singapore had the task - to inspire children addicted to football, to engage in the professional game. As an advertising medium, it was decided to use the inside of the box from football sneakers, which were developed with real professional footballers.
Limited batch of boxes simulates a real stadium. To this I was enclosed in a box sheet with the image of the interior of the stadium, and the audio chip is inserted. Thus, every time you open the box, you will not only see the stadium with a bird's-eye view, but also hear the sound of the crowd in the stands.
via # image5288205
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