Ochumenny Productions in social advertising Discovery Channel Bashny.Net

Discovery Channel fit 50 years less than two minutes, in order to show how long the process of the natural recycling of aluminum cans.

Social video is reminiscent of how people thoughtlessly throw empty cans right on the asphalt, and not in the trash, specifically for this purpose. And how much does it take to one of the bank disappeared in a natural way - 50 years.



The viewer sees a man who throws a bank on the street, and then shows the whole process of its expansion, occupying in compressed form about fifteen minutes. But there is one small detail: in the beginning, we show how the street curb just above tree begins to grow, and in the end - a gnarled stump him.



Tagline: "You will take this moment - to give to the bank for processing. Itself Bank will process over 50 years ».





Behind the scene:
 

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