Lessons from Irish mythology: dragons, elves, reliable banks Bashny.Net

Bank Of Ireland launched the final spot witty campaign "Mythical Creatures". Irish International BBDO came up with an interesting move that combines advertising reality course and mythology, which emphasizes the "Irish" of the bank.

The slogan «Believe» («Believe") draws a parallel between the non-existent characters from the Irish tales and very reliable, customer-oriented bank. And that, and another, it would seem, does not exist. But in fact there are - you just have to believe.


Cute 3D-creating talk to the camera about what they have been a problem, and how they coped with it with the help of Bank Of Ireland.


Directed by Rory Kelleher, who shot and monsters for Sunsilk, and the studio gave Glassworks heroes absolute realism and dreamlike at the same time. For the most natural movements and facial expressions creatures role in two of the three first commercials were filmed "live" actors, and only then digitized in mythical characters.


Particularly noteworthy are the stories told by the characters. Subtle details of the story, life situations and give natural rollers, which had to be achieved on a plan of the agency. For example, an elf named Jenny MacDonald said that she needed the support of the bank, where her career in a shoe factory went up. A podkrovatny pugalschik suffered from the cramped living circumstances and because of the fact that it prevents them from my wife and better perform their duties pugatelnye.

In the title role in a new movie - Dragon Matt Kelly, sitting in a gorge on a pile of gold and decide who wins - he is a warrior, or - by the game of "rock, paper, scissors." Well, of course, to discuss with us the invisible interviewer problem bank accounts and deposit box.










via / creativity / 2005/06/29/3135 /