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Maza Olay
The agency Saatchi & Saatchi Moscow has developed a series of anti-aging cosmetics prints for Olay Correct Your Age.Rossiysky Saatchi office presented an interesting and very "Western" campaign for Olay, introduced the idea of reducing the age at presentation is quite fresh.
Series of 3 prints within a particular campaign - Western format, is not very developed in Russia. Saatchi - one of the few agencies that follow this format. So, recently was presented a series of prints fixtures for Ariel.
It should also be recalled that recently, the agency has tried to recruit creatives directly at the offices of competing agencies, but BBDO Moscow held a counter-campaign, and sent shooting this attempt in the media.
A similar idea for Olay, but in a completely different implementation was recently at Saatchi & Saatchi Amsterdam.
via / prints / 2008/01/23/21650 /
Series of 3 prints within a particular campaign - Western format, is not very developed in Russia. Saatchi - one of the few agencies that follow this format. So, recently was presented a series of prints fixtures for Ariel.
It should also be recalled that recently, the agency has tried to recruit creatives directly at the offices of competing agencies, but BBDO Moscow held a counter-campaign, and sent shooting this attempt in the media.
A similar idea for Olay, but in a completely different implementation was recently at Saatchi & Saatchi Amsterdam.
via / prints / 2008/01/23/21650 /
