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Electronic music Orbital in the "industrial" Advertising VW Golf (genius!)
DDB London, just over a month ago to launch in the UK broadcast a brilliant dog VW Polo, has created another great spot for the German automaker. This time for the flagship model of the group - Golf.
English DDB creatives found interesting visual and sound way to convey to the audience the feelings and impressions that the owner receives a VW Golf. Scott Lyon of Outsider Productions told the story of "a day in the life", gluing it from a plurality of frames of different days, different situations, and other circumstances of everyday life, such as what each.
The central element of the spot - soundtrack. "Poluindastrial" consisting of sounds in and around the Golf Course, written specially invited Paul Hartnoll of electronic project Orbital. All the sounds were recorded during the filming of the video, and then mix into the London studio musician in the rhythmic and captivating music.
Morna Steel, Communications Manager, Volkswagen UK: «Managing means getting great golf experience. It's all because of these different little pieces in the machine, so that work great. And when you get these impressions daily, they add up to a long and very pleasant car ownership ».
The video was aired this weekend and will be broadcast in the UK for 8 weeks. It is also planned to broadcast in cinemas from May 5.
via / creativity / 2008/03/05/22051 /
English DDB creatives found interesting visual and sound way to convey to the audience the feelings and impressions that the owner receives a VW Golf. Scott Lyon of Outsider Productions told the story of "a day in the life", gluing it from a plurality of frames of different days, different situations, and other circumstances of everyday life, such as what each.
The central element of the spot - soundtrack. "Poluindastrial" consisting of sounds in and around the Golf Course, written specially invited Paul Hartnoll of electronic project Orbital. All the sounds were recorded during the filming of the video, and then mix into the London studio musician in the rhythmic and captivating music.
Morna Steel, Communications Manager, Volkswagen UK: «Managing means getting great golf experience. It's all because of these different little pieces in the machine, so that work great. And when you get these impressions daily, they add up to a long and very pleasant car ownership ».
The video was aired this weekend and will be broadcast in the UK for 8 weeks. It is also planned to broadcast in cinemas from May 5.
via / creativity / 2008/03/05/22051 /
