How I cut as cut Bashny.Net

None other utensils not advertise as gracefully as knives. Prints advertising knives (for some reason the plug with spoons customers and creative people in general always bypass their attention) - is often small works of advertising art and sample fine mysli.I happens so because knives - almost sacred object to cook because cooking delicious and beautiful food - also an art. Cooking.

A good kitchen knife merits should be a bit: excellent steel, sharpness and ease of use. And if the product in all three of these qualities must be perfected, the advertising of such a product should be clearly understandable and beautifully convey this information to the consumer.

Nothing new in the qualities of knives is not invented, so from time to time creatives must work with the same consumer of benefits. And you have to figure out how in the five hundredth time to tell the audience about the sharpness of the knife brand X and say at the same time new.

Trendsetter in advertising is brand knives WMF. In print, accompanied by the logo of the brand, knives cut products on thin slices, cut that in real life can not be and should not give in to cut and cut, so it can not be cut, no knife.

These three are the main entry and in advertising knives.

1. Slimmer not byvaetOstreyshie German WMF kitchen knives can cut into thin slices, which can easily cope alone and the bees and ants, and spiders.

Slogan: "Cuts Finer: a huge knife WMF Gourmet».









Miami Ad School pasted on the walls of paper products in the guerrilla campaign, the Italian knives.

Meat, cheese, fish - these products are generally difficult to cut evenly and thinly. Guerrilla creativity from the Miami Ad School - three sheets of paper with the image of these products are advertised and knives Inox Bonomi - and CA informed about the abilities of the Italian knife to cut the thinnest layers of products.







2. chews all

At WMF knives have a whole series of prints is a simple kitchen still lifes with a product that's just that - oops! - Cut through that cut, it seemed impossible.











Kitchen knives Victorinox noticeably sharper than conventional blades. It is seen cutting boards and they were afraid.

The idea of ​​the Austrian Agency Demner, Merlicek & Bergmann shows how patterns decorating the kitchen board as it passed on the severity of fear of knives Victorinox.

Slogan: noticeably sharper.







The Indonesian agency Hakuhodo has developed a series of prints for kitchen knives from the brand WMF.

What is really sharp knife? It is not difficult to imagine, if you remember all the Japanese samurai films, in which the katana and cut steel, and wood, and glass. Knives from WMF, certainly not cut steel, but foods in your kitchen shredded without any problems. A degree of sharpness of the knives can be determined by accurately cut and undisturbed bones.







Very sharp knives from Zwilling J. A. Henckels able to cut in half the lamppost. That decision was the company chosen to emphasize the special sharpening knives.



Kitchen Knives Magic Knives German company Messer Rödter virtually flawless in his professional capacity. "Magic" cut, virtually imperceptible to cut the object appears in their advertising.





Austrian store household items and furniture XXXLUTZ and manufacturer of knives WMF launched a joint advertising of the beginning of cooperation. Now these professional kitchen tools can be purchased online XXXLUTZ.

In a series of minimalist prints a major role at the copyright, who is also and visuals. WMF knives are sharp and easy to use so that the products can cut any hardness just as you want.

Large word "coconut", "bone" and "frozen", "cut" are not as they should be by the rules of the division of words into syllables, and how convenient it is to be placed on the print.







3. Lies in the name of art and prodazhNemetskaya company WMF and agency KNSK released a new series of prints, promoting the unique kitchen knives.

Current prints demonstrate the ability knives WMF disclose and stimulate creative human component. On the posters depict fruits and vegetables, of which the knives WMF carved statues of the Renaissance and Classicism.











Invisible Chinese agency has developed an interesting outdoor campaign for knives Long term, using traditional national way of decorating homes.

Slogan: The perfect cut (~ Perfect cutting)







An interesting direct marketing campaign developed and conducted a Chinese branch of Grey Worldwide brand knives Zwilling knifes. Here is a recipe book with a specially printed on the end of her food was distributed to chefs of leading restaurants in the country. The product itself is present in the book as a bookmark, which is, in fact, cut vegetable, shown at the end of the book.







On the territory of the former USSR to the blades in terms of creativity are often as well as a spoon and fork in the rest of the world. That is, there is simply no advertising knives. Only occasionally there are interesting works. So, for example, in 2006 the design studio Republique Kiev for the company Food Master, the exclusive representative of the brand knives Papillio, developed a print campaign, in which the product is presented as a work of art.







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