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Egg MTS bite
The signing of an agreement with Apple's iPhone shipments MTS decided to consolidate with a temporary re-branding, designed to maintain interest in the transaction. Last Friday, visit the MTS logo has been replaced by the "bitten", as the apple logo Apple.Adaptatsiya a specific marketing activity or event - one of the latest trends in Internet marketing. Suffice it to recall that during the Olympics Google every day to change the look of its logo on the main page. Also popular are "special" logos for the New Year or a particular holiday.
MTS also plans to use the Internet, creating a registration on the iphone (discounts will be provided and training applications), MTS blog on iphone, which will conduct the famous Russian ayfonschik. In addition, the company intends to use viral marketing and teasers.
"The hardest thing to decide on non-standard communication. For example, to change the logo of Google - part of the corporate culture. As a new stage in life. Sometimes the company's position in the market is not only dry figures of turnover, profit and the number of consumers, but also solutions that can be evaluated only from an emotional point of view ", - said Alexander Shumovich, partner agencies Eventum.
"Live" company - Fast Company. To speak in the language of your CA means to teach that same language. In the courtyard of the era of web 2.0. History and brands are not created by us, and our customers. Sometimes the most innovative solutions later become classics of the genre & quot ;, - said Konstantin Kuzmin rebranding, Head of Marketing Google Russia
via # image475405
MTS also plans to use the Internet, creating a registration on the iphone (discounts will be provided and training applications), MTS blog on iphone, which will conduct the famous Russian ayfonschik. In addition, the company intends to use viral marketing and teasers.
"The hardest thing to decide on non-standard communication. For example, to change the logo of Google - part of the corporate culture. As a new stage in life. Sometimes the company's position in the market is not only dry figures of turnover, profit and the number of consumers, but also solutions that can be evaluated only from an emotional point of view ", - said Alexander Shumovich, partner agencies Eventum.
"Live" company - Fast Company. To speak in the language of your CA means to teach that same language. In the courtyard of the era of web 2.0. History and brands are not created by us, and our customers. Sometimes the most innovative solutions later become classics of the genre & quot ;, - said Konstantin Kuzmin rebranding, Head of Marketing Google Russia
via # image475405
