Throw all or throwing football

Wieden + Kennedy Portland and Nike have shown something that you need to go to be a real player. Roller «This Is Your Final Wake Up Call» («This is your last signal to rise") filmed in Sao Paulo for the Hispanic market, it involves international football star, opened on the territory of South and Central America: Martin Galvan from Mexico, Sergio 'Kun' Aguero from Argentina, Brazilian Philippe Coutinho and a number of others, virtually unknown here.

Sao Paulo wakes up at 5 am, when the announced rise in the first training session and gather all the team members in the city to the stadium. At first, it seems to rise in the army, and in a sense, the way it is.

Directed by Lance Acord of Park Pictures using the active camera and quick installation ragged gave life and dynamism of football players running in training, training and training again. This game requires extreme concentration on it and everything connected with it, not for wimps and people able to choose something else. "Throw all or throwing football" - so uncompromisingly sound slogan, reflecting the company's attitude to football Nike.

The video clearly seen references of brilliant spot to Guy Ritchie. Starting with some borrowed equipment installation, and enabled the chambers of "first-person", ending scenes of nausea from excessive exercise.

Download video clip or view a list of the creative team.

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20 January 2009
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