"Black-black" Bashny.Net

The agency Leo Burnett Moscow is print Dreft brand of Procter & Gamble.Reklamiruemy goods - detergent for black and dark things Dreft Black.

Michael Kudashkin: "It is very difficult to find a fresh course in this category, and even more pleased when it works. We decided not to use the picture and talk about the problem of the loss of things in black when washing solely by means of graphic design. This campaign is sure to be visible on the background of what competitors are doing ».


Cup (Cup)








Tea (Pot) 58,664,978



Client: P & G CEEMEA
Marketing Director: Tankut Turnaoglu
Brand manager: Eszter Szijarto

Agency: LB Moscow
Creative Director: Michael Kudashkin
Strategic Planning Director: Maria Tiunova
Art Director: Alexander Scherbovich
Copywriter: Pauline Maguire
An account - Director: Catherine George
IT managers an account: Jaroslav Savelyev
Agency Producer: Irina Novikova
Designer Victoria Prokopavichyute
Creative Director of design studio: Dmitry Yakovlev

Calligraphers Katerina Kochkina Oleg Matsuev

Illustrator: Eugene Tonkonogy (studio Bang-Bang)


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