Alenka made "Russian advertising"

The new advertising campaign of the classic Russian brand - chocolate "Alenka" - produces more than 40 years JSC "Moscow confectionery factory" Red October ", will start on television from 5 October 2009. Family - is the most important thing in everyone's life. Traditional Russian chocolate "Alenka", always a favorite, and adults and children, becomes a full member of your family. "Alyonka" rightly entrusted an important mission - to support family values. But not only the classic chocolate you will be able to please friends and relatives: sweets every day, prepared according to the original recipe - that's one of the family tradition that unites and strengthens the family.

The main focus of the communication campaign, developed by Leo Burnett Moscow, became an unusual animation created in the genre of Russian folk tales.

See the creative team.

Merry tale told with a modern twist, begins a series of television commercials, the quintessence of which was the main slogan of the campaign: "With all the sweet Alyonka so smoothly."

The purpose of the new services - not only to strengthen the loyalty of long-standing customers of the brand, but also to attract a new, younger audience and write this traditional Russian chocolate in the life of modern Russia's young family.

Promotional TV clip (of 30 and 15 seconds) "The Tale of a new way" will be placed on TV channels: First, CTC, Home, NTV, TNT.

Agency: OOO "Leo Burnett»
Creative Director: Michael Kudashkin
Strategic Planning Director: Natalia Fedorkova
Art Director: Olga Prokhvatilova
Copywriter: Natalia Pavlova
An account - Director: Tatiana Zaraiskaya
IT managers an account Diana Shahmametova
Agency Producer: Sergey Brezhnev
Brand: brand "Alenka»
Terms of the campaign: from October 5, 2009

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• 6 October 2009
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