Mobile operator Orange and advertising agency Publicis Conceil introduced a new mobile internet advertising campaign under the slogan "The same words have different meanings."
As explained in the agency, the idea is based on the simple truth that words can mean different things and share a variety of experiences, while sounding the same way.
With this message, the audience is invited to consider the concept of the Internet and the Internet from Orange and understand that "mobile Internet" is different.
Download video clip or view a list of the creative team. Translation:
An encounter - «first meeting»
An impulse - «impulse, momentum»
A silence - «silence»
A fight - «battle or fight»
A cry - cry
A shock - shock
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