Axe-effect changes of destiny

Agency Ponce Buenos Aires, formerly known as VegaOlmosPonce, marked by a new creativity deodorant Axe. Recall that global creative services as impressive small independent brand - not the special case of the global advertising industry, but the commercials to Axe made for the third year in Argentina, and all parties are satisfied. Including the audience that regularly come spots of excellent quality with good humor and already familiar unique to Argentine advertising slightly muted warm colors.
This time the agency Ponce and Prettybird Productions created a video for broadcast in Eastern Europe. Spot «So Sorry Destiny» («Destiny, I'm sorry") tells young people that deodorant Axe easily change what is destined.
It minute story about a girl and a guy who is perfectly suited to each other, which are very similar manners, habits, even the places where they go. And about another guy who is different. And the muddle preizryadno. But he uses Axe.



The contract for the global creative services agency VegaOlmosPonce received in early 2007. Earlier this year, the owner of the agency and its creative director Hernan Ponce got rid of the first two words in the title, but cooperation with Unilever retained.

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• 12 November 2009
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