Dogs meeeedlenno and happy new catch Pedigree

The agency TBWA Toronto launched a television campaign for dog food Pedigree Vitality +. The constant message that dog eating Pedigree, are in excellent physical shape and excellent look, this time using a high-handed kamerty Phantom.

Directed by Bob Purman of Imported Artists Productions I decided not to split hairs with the production and effects, and cost currently fashionable camera Phantom, which literally slows time and allows us to see something that does not have time to see in life and a regular camera when taking pictures.

In slow motion captured dogs are playing with muscles and gleaming hair, passionate about his beloved dog fun - catching goodies on the fly. The role treats naturally Pedigree pads, which are now also enriched with prebiotics, omega-acids or other useful ingredients.

Bob Purman: «We shot close-up on the rate of 1,000 feet per second. The result was magically anthropomorphic. Super-slow motion allowed to show the feeling of desire in the dog's eyes. It was very inspiring and delightful - to see so many of the human person in the facial expressions of dogs. " It is worth noting that a similar creative technology was previously used Pleix team in 2006.

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• 24 February 2010
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