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The "Sunrise" came up with 3D-test for tuberculosis
RA "Sunrise" has developed a calendar for the drug "Diaskintest" commissioned by the Moscow pharmaceutical company "Masterpharm." "Diaskintest" - a drug diagnosing tuberculosis in the early stages with near 100% accuracy. For comparison, the Mantoux test with a conventional "tuberculin" gives an error of up to 50%.
Calendar based on the principle of children's play "Find Wally!". Each of the 12 months - a detailed illustration with many objects and characters, including the hidden monsters reminiscent of the pathogen of tuberculosis - tubercle bacillus.
Each calendar attached branded symbols "Diaskintest» 3D-glasses. Wearing them, the owner of the calendar is the villain instantly because it becomes three-dimensional cartoon character.
Thus, the calendar in the form of a game conveys the idea that because of the "Diaskintest" find the virus of tuberculosis can be much easier and faster than using its older counterparts.
To promote the preparation of the calendar was distributed to hospitals and diagnostic centers.
Creative Director: Andrew Gubaidullin
Art Director: Vladislav Wood
The idea: Evgeniy Primachenko,
Alexander Parkhomenko
Dmitry Shulgin
Illustrators:
Igor Jatsuk
Tatiana Dorofeeva
Dmitry Izotov
Dmitry Rezchikov
Designers:
Dmitry Maslakov
Dick Roman
Marat Dzhantuganov
via # image923005
Calendar based on the principle of children's play "Find Wally!". Each of the 12 months - a detailed illustration with many objects and characters, including the hidden monsters reminiscent of the pathogen of tuberculosis - tubercle bacillus.
Each calendar attached branded symbols "Diaskintest» 3D-glasses. Wearing them, the owner of the calendar is the villain instantly because it becomes three-dimensional cartoon character.
Thus, the calendar in the form of a game conveys the idea that because of the "Diaskintest" find the virus of tuberculosis can be much easier and faster than using its older counterparts.
To promote the preparation of the calendar was distributed to hospitals and diagnostic centers.
Creative Director: Andrew Gubaidullin
Art Director: Vladislav Wood
The idea: Evgeniy Primachenko,
Alexander Parkhomenko
Dmitry Shulgin
Illustrators:
Igor Jatsuk
Tatiana Dorofeeva
Dmitry Izotov
Dmitry Rezchikov
Designers:
Dmitry Maslakov
Dick Roman
Marat Dzhantuganov
via # image923005
