RSA Films, the famous Ridley Scott production, agency DDB London and Tribal DDB Amsterdam removed "Parallels" - a joint project by Philips and production company, Ridley Scott Associates (RSA). The project, dubbed "Parallels" is part of a global campaign to promote the new series of TVs Philips. Following the successful launch of the short film "Carousel", created specially for the world premiere of the TV Philips Cinema 21: 9 and won the Grand Prix at the International Advertising Festival "Cannes Lions" in 2009, Philips has once again drawn to the cinema to acquaint visitors with the peculiarities of their TV.
Under the project, Philips proposed directors Ridley Scott's studio to create a series of short films on a single topic. Of the forty-five works were selected five films made in various genres, including drama, action, thriller, science fiction and animation. The shooting took place in Moscow, London, Uruguay, China and South Africa.
Directed by RSA Greg Fay (Greg Fay), Johnny Hardstaff (Johnny Hardstaff), Karl Erik Rinsh (Carl Erik Rinsch), Jake Scott (Jake Scott) and Hi-Sim (Hi-Sim) created five short films in completely different genres, but with the same dialogue every movie. According to the company, this is proved by the fact that "there are many ways to tell, but to see - only one."
The Gift (director Erik Rinsch)
Darkroom (directed by Johnny Hardstaff)
El Secreto de Mateo (director Greg Fay)
Jun & the Hidden Skies (director of Hi-Sim)
The Hunt (directed by Jake Scott)
Learn more about the project, please visit www.facebook.com/philipscinema and website www.philips.com .
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