McDonald's has launched an updated version of the campaign «I'm Lovin 'It»

Campaign McDonald's «I'm Lovin 'It» was continued and developed in the new movie about family values. After a year of research of consumers and brainstorming seven agencies marketing director of McDonald's Mary Dillon (Mary Dillon) said that the success that has become a cult in the last 7 years, the campaign «I'm Lovin 'It» / «That's what I love," continues It gets its further development.

Campaign «I'm Lovin 'It» / «That's what I love" is the most successful and duration, and the level of sales campaign network of fast food compared to previous «You deserve a break today,» «Food, Folks and Fun».

On the development of the global creative campaign will run from now on a team of seven agencies in different countries: DDB Worldwide, TBWA, OMD, Leo Burnett Worldwide, Publicis, Brazilian Taterka and independent Cossette in Canada. The first results of the creative team began three new spot "proud father", "The Kid" and "Song of the Big Mac."

Rollers "proud father" and "Kid" demonstrate the core values of the brand: nepotism, and the pleasure of eating. So in the movie "proud father" bear decides to reward her son lunch at McDonald's for good grades in school. And in the movie "The Kid" Dad pulls circles around MacDrive, trying to place an order without stopping, so as not to wake the sleeping baby in the cabin.

Proud father

Kid

Song Big McVeigh video "Song of the Big Mac," is more like a music video, youth around the world in different languages sings a song about the burger.

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23 April 2010
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