Kontseptualnenko

Kazakh Agency «GOOD!» Comes up with original concepts and packaging perfumes and household himii.Menyat usual boring things, makes them interesting, uplifting and increase the effect of visual perception - that the main task of design of experiments Agency of Kazakhstan.

Previous attempts creatives "have some fun and take a break from the serious projects" led to the creation of brands of paint «Zabor», the original flower pots and unusual design for motorcycle helmets, glorified agency «GOOD!» To the whole world.

New object for experiments Kazakh designers began packing toilet water and air freshener.

Air freshener «TRUE» The goal: to translate the idea into reality

Designer: Berwick Ergaliyev

In this case, we took quite a boring topic household cleaning products and try to make it more colorful and veselee.V line «TRUE» three smell: strawberry, lemon and smell the frosty freshness. We have strengthened the effect of naturalness using tactile sensations - the cap on the bottle is made of a rubber material, which mimics the soft shell strawberry, lemon and ice cream.















Perfume Line «ZEN» The goal: to translate the idea into reality

Designer: Igor Mitin

At this time, the object of our experiment was perfume. We chose the name «ZEN». The name is not particularly original, but it was not the aim, but it fully reflects the trend. It is quiet natural aromas that envelop you and is immersed in the peace and tranquility. The basis of the concept of packaging is at the synthesis of the natural shape and form of a bottle.







Previous work agentstvaZaboristaya paint "graphic techniques: while working on a project idea, we decided to visualize. Brand Name "Zabor" says that this is low paint segment, ie inexpensive - what you need to paint your fence. As a marker of paint colors, which is in the bank, used labels that we assembled on walls and fences of our towns. For each of these phrases are certain emotions, sometimes negative, but ... when we pulled them out of context (a specific house or porch) and placed on banks, they cause only a smile ».









Experiments on pots "graphic techniques: to continue the experiment in the synthesis of images and objects. We do not claim to novelty ideas (there are advertising campaigns based on the effect of combining plants and the human person), but we would like to implement this technique in the form of a specific object. The chip that we liked that a flower pot and a person's face are similar in shape, which contributes to their visual association, and if also the shape of the crown plants to hide the upper edge of the pot, the effect is complete and pretty funny ».













Genetic experiments on motorcycle shlemamiGrafichesky reception: helmet paint small achievement and we know it, it is done by many and a thousand times no! We would like to experiment in the field of synthesis of two different articles about one form. Somewhere here are born some illusions that make wonder and smile. The reality of the Incarnation is not interested in us, we just have fun! And what you want!























Genetic experiments on rackets for table tennisaGrafichesky reception: as in the case of the helmets we would give serious normal things a little "different" sound.









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