8 ways to reduce designer mad

A small guide for those who wish to become a real zakazchikom.Kak all know, the designers are the reason that the wars in the world so much. They get in the head with the help of advertising, forced against their will to spend money, and eventually plunge them into depression and provoke all sorts of acts of violence.

Therefore, in order to contribute to the preservation of peace in the world, was created this list of things you can do when working with a graphic designer. To make him understand that he was exhausted and it is time to leave this job forever.



1. Microsoft OfficeKogda you send the designer a document, make sure that it is made in Microsoft Office. Better version 2013 for Windows. If you need to send pictures, insert images into a Word document or PowerPoint! And do not forget to reduce the quality up to 72 dpi, that he had more time to contact you and ask for a higher quality picture. When you send the picture quality more, make sure that its size is at least 50% less than the required.

And if you use e-mail, sure to attach this file to the letter.







2. ShriftyEsli designer chose the font Helvetica, ask them to use Arial. If he chose Arial, ask for Comic Sans. Well, if he chose Comic Sans, he's already half-insane, and your job is half done.







3. Another luchsheDopustim, you want to design the booklet. Designers will always try to leave white space around the booklet - large fields, line spacing (line spacing), kerning (interalphabetic distance), etc. They say they do it to the booklet was easier to read, and that this leads to a more clean and professional mind. But do not believe those lies.

The real reason why they do so is to make the document bigger, and you had to spend more to print a booklet. You may ask why should they? Because designers hate you. So make sure to ask them to make the field less and lyrics small - really small, offer also use many different fonts. Ask to use the clipart, a lot of pictures (if you do not know how to send them, see point number 1). They will try to argue and defend their choice, but do not worry, in the end the client is always right, and they conquered your numerous requests.







4. LogotipEsli you need to send the designer logo, make sure it's really small, poor quality and to gif or jpg format. Again a plus if you insert it Word documents. If you really want to succeed in lowering the mental stability of the designers do everything possible to send a version of the logo, which is the most difficult to cut out the background. Black and white background should be avoided because of this background is easier to get rid of in Photoshop. Once the designer has done all the work on you deported bitmap logo, tell him you need it to be bigger.

If you need to order the development of a logo, make your own sketches on a napkin. Even better, that it drew your 9-year-old child. Do not spend more than 5 minutes for your drawing. Do not add to it the details and do not make it easy to understand, because the less the designer understands what you want, the more you can make him something to alter and change later.

Never accept the first version of the logo, do not take options until the ninth in a row, make him do a lot of edits, use a lot of colors, fonts. Ask him to add a picture to the logo, the effect of volume, gradients, font Comic Sans. And when he makes his 10th version, tell me what you like most second. Let designer knows who is in charge!







5. Make up your slovaPri description of what you want in a design, make sure to use terms that really do not mean anything. Phrases like "do so ... perky" or "you can do it more in the style of web», «I would like the design to be beautiful" or "I prefer nice graphics, graphics, looking at that you know: it's a good schedule" and other options. And do not worry about that, because you have that right. In fact, it is your duty because we all know that in a full moon all graphic designers are transformed into werewolves.



6. TsvetaSamy the best way to pick colors (because you do not want to let the designer choose) is to write the different colors on pieces of paper, put them in a hat and pull out option at random. The designer will suggest to stay at 2-3 basic colors, but no, select as many as you like and do not forget to show an operation with a hat designer. It will be for him, it is like listening to the hateful song all day.







7. SrokiKogda it is your turn to approve the design, drag the time, it is in no hurry, take 2 days, then 6. Only when the deadline (the end of the project) will be closer, send designers more edits and adjustments than he has time to do so. In the end, it's graphic designers are responsible for all the banditry on the ground.







8. Dobey egoPosle you apply this list to sacrifice part of his human nature (though not yet fully established people or not) would be a little safer. When a designer will understand that it can not satisfy your request, it will likely give up hope of winning its case and arguments and will do everything that you tell him, without question. Would you like the color pink? - Please. Six different fonts? - Of course.

Do you think that at this point you have won, but do not forget the purpose of all this: he must throw lesson design. So be ready for the final blow!

In making final decisions on colors, shapes, fonts, etc., tell him disappointed lack of initiative on his part, that in the end, he is a designer, and that he had to use his experience and talent in the work, not you , you expect more advice about the design of it.

Author: Chris Roy

Translation: Anastasia Chernova, Artcompote

See also: -This wonderful world of advertising

-Adovye Customers

-About The hard work of the designer

via www.adme.ru/shkola-reklamista/pro-nelegkij-trud-dizajnera-227905/

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