Museum of Architecture made a smart advertising

Architectural Museum. Shchusev reveals the secrets of the Moscow zdaniy.Tsel campaign - talk about the amazing museum collections that reflect the thousand-year history of the architectural heritage of Russia. In the center of attention - the key historic buildings, symbols of the city - the main building of Moscow State University. MV Lomonosov Moscow State University, St. Basil's Cathedral on Red Square and the Bolshoi Theatre.

This initiative demonstrates that behind the facade of each building lies the whole story, and our knowledge of it - is just the tip of the iceberg. The project draws the attention of Muscovites and tourists on the history of Moscow, its architectural heritage, inviting to visit the museum and see the full history of the city's buildings.

St. Basil Blazhennogo

Click to enlarge. em>

Big teatr

Click to enlarge. em>

Moscow State universitet

Click to enlarge. em>

The creative team
Agency: Saatchi & Saatchi Russia
Creative Director: Stuart Robinson
Account-group: Elena Khishchenko
Creative: Yury Polonsky, Anton Demakov
Typography: Sergei Sidorov, Anastasia Vedernikov

Designer: Mark Ignatiev
PR: Christine Vorobeva, Jan Brekotkina
Producer: Catherine Shepherd
Production: Carioca Studio
MUAR: Irina Korobina Anastasia Grigoryan

The Making of

Next, see: - the top 10 movies of the year, Russia
- Another contender for Cannes from Russia: Paintings from the folds in the advertisement iron
- Animal shelters made humane advertising



See also

New and interesting