Women are attracted to men in red

Remember the song Chris de Burgh «Lady in Red»? So, as scientists have found the University of Rochester, women are susceptible to the men in red, no less than men on women.

To test their hypotheses, the scientists conducted an experiment on students of both genders heterosexual and bisexual. Total 303 volunteers participated. Under the test, they were asked to rate the attractiveness of men depicted in the photographs. In a first embodiment only difference was in the color of the frame. It turned out that the men in the photographs in the red frame will automatically acquired in the eyes of the opposite sex a higher social status, they are also attributed to greater prosperity.

Under the terms of the second experiment in different colors with the help of graphic editor stained clothes of men in the photographs. The participants and the participants of the experiment were to express their opinion on the fact whether the person is the desire to go out with him, to have sexual relations, and so on. Also ask questions about the psychological characteristics of an object, such as kindness, empathy and so on.

It was found that the effect of red applies only to the social status and sexual temperament, but does not add positive characteristics with respect to mental qualities of the opposite sex.

Source: www.scienceblog.ru

via factroom.ru