Methods of exposure to the 25th frame on the subconscious is a fictional

The myth of inspire subliminal "extra" 25th frame appeared in 1957, the year when someone Vaykeri James said in the press that conducted a series of experiments in theaters in New Jersey. Vaykeri argued that inserted into the films 25th frame advertising popcorn, resulting in sales of popcorn in these theaters has increased by 50%. Vaykeri patented its technology and advertising company opened in the 25th frame.

For a long time the myth that "elusive" frame can carry the subconscious some unknown information was very common and popular. In some countries, the use of methods prohibited by law.

In fact, through the subconscious takes all the information coming into the brain, and then to process the information that will be perceived as the most important, is connected consciousness. Thus a huge amount of information is eliminated. In fact, the 25-th frame is not hidden each frame marked observer's eye, but because of the inertia of similar blends with and released person. However, due to the same effect noted "extra" advertising frame is easy. You can even read a short word, if it is typed in large print and familiar to the audience.

via factroom.ru