The brain does not think female models in advertisements for the people

slender beauty, color on banner ads are recognized by the brain not as people but as objects. We perceive them only as part of the advertised product.

The brain works quickly and accurately by detecting inanimate objects. For example, if you see the image of the chair legs, you instantly determine it - the chair. But who is not the case: the human person fully recognized quickly, and here, for example, only an image of the ear or brain legs a bit puzzled.

Based on this fact, psychologists conducted an interesting study: they offered a test to look at the photos of scantily clad men and women touting underwear. Some photos have been rotated to the right, some - flipped upside down. It was found that the brain gives a natural slight delay in recognizing male photos, but instantly recognized the girl as inanimate objects, no matter whether the picture is normal or rotated. This occurs regardless of the gender of study participants.

Apparently, we are all so used to seeing around half-naked beauties, the brain began to treat them as a wallpaper on the walls.

via factroom.ru