Invisible victims of deforestation

Art designer Ganesh Prasad Acharya, together with the copywriter Kaushik Roy Kathy created the PSAs to show people the innocent animals that are killed thousands for one simple reason - their house is destroyed.

The slogan of these pictures is simple: "If you leave the forest, the animals go, too." Tropical forests contain up to 80% of the biological diversity in the world, and their rapid destruction in South America and Asia poses a threat to almost all known animal species.











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