Art designer Ganesh Prasad Acharya, together with the copywriter Kaushik Roy Kathy created the PSAs to show people the innocent animals that are killed thousands for one simple reason - their house is destroyed.
The slogan of these pictures is simple: "If you leave the forest, the animals go, too." Tropical forests contain up to 80% of the biological diversity in the world, and their rapid destruction in South America and Asia poses a threat to almost all known animal species.