Google launches Contributor, kraudfandingovy service to support publishers

Now with your favorite site advertising will be removed for a dollar a month
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Google has big problems with content (media and blogs). If the search engine of the article shows the results in the issuance of the search on the news, then who will go to the website of the newspaper, if the main points have already learned? Is that some particularly meticulous reader, but some visitors have already lost. At least, so say the publishers, they close their eyes to the amount of people that search leads to the site.

Problems were, for example, in France. In 2012, Google wanted to make pay for access to content. Finally solved the problem, but cost is a search engine of 60 million euros . This was not limited to: the French media got a discount on advertising.

Despite this reputation, in Google really think about aid to publishers. Their new initiative is designed to help content creators to earn money, and end users will be able to get rid of the advertisements.

Major ways to monetize websites two: it is advertising on the page and the "A payment Wall» (paywall), a paid subscription to access content. First annoying, the second does not give access to everyone. Google Contributor combines the advantages of both ways.

The user can choose how much he wants to sacrifice - 1, 2 or 3 dollars a month. Signed by the user no longer sees the advertisement on the website of the publisher, which he donated money. It is likely only goes about advertising affiliate programs "Google". The money will be distributed through AdSense.

Instead of advertising to be displayed on the message of gratitude. In some versions of the site banners will be removed altogether.

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yet use the service may not all. По information site Gigaom , currently signed agreements with 10 sites, among them Image Hosting imgur.com , jargon dictionary Urban Dictionary , database guides wikiHow , edition Mashable , The Onion and ScienceDaily . Want to add your site need to leave an email address in the form of special referral. So far, the only accepted applications from the US.

In fact, publishers sell part of the user's attention to the page content to advertisers in the form of promotional items. Attention is traded on auction model in Google AdWords. Now a user can buy back their own personal use attention.

Of course, almost nothing will stop Browser extensions carving ads, but Google Contributor provides an alternative to such a radical way to solve the problem of annoying banners income by site owners.

Earlier was presented similar project for YouTube called YouTube Music Key. For 10 or, rather, 9, 99 dollars per month are granted access to the music and to 30 million tracks on Google Play Music. The first month is cheaper - 7, $ 99. For the period of subscription is disabled on YouTube advertising.

In September this year for some countries was launched tool Crowdfunding YouTube Fan Funding.

Source: geektimes.ru/post/241798/

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