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Apple and Google: thinking locally, act globally
Three years ago, Apple's sales in the area of Chinese cultural and economic the impact of the first quarter amounted to 9, 29 billion or 20% of the total [1].
During this period, the growth of Apple's sales in China reached 320%. The second fastest growing segment reporting was Japan with the index growth of 187%. The third was the European segment, in which the figure was 70%, and the fourth was the American segment with index 53, 5%. The rest of Asia and Oceania showed a minimal rise in 4, 1%.
At that time, as total sales increased significantly, joint revenues from the US segment and the retail sector (ie. A. Most of the shops located in the United States) has fallen from 51% in the first quarter of 2011 to 42% in the first quarter of 2014 [ 2]. Increased percentage of China 11 points [in the general picture sales] thus may be regarded mainly as damage USA. As indicators of the US segment is not reduced, it would seem appropriate to assume that most of the growth over the past three years is attributable to China.
The graph below reflects both absolute and relative levels of sales of reportable segments.
Note that in the above chart, I have also included the regional distribution of the revenue Google [3]. In part, this is done in order to give a comparative evaluation of indicators Apple, partly to see whether other companies are copying Apple methods to expand outside the United States.
In particular, Google is not represented on a large scale in the Chinese market and the only region that can drill - the US, Britain and Other regions. Therefore, the focus on the analysis of each of the companies from the US market.
The percentage of revenue of Google in US sector really fell from 47% to 43%, but it's worth noting that the recession is not only slower than Apple, but the overall dependence of Google's revenue from the US market is higher than that of Apple.
It's amazing, because the concentration of users of Apple (estimated market share of various products Apple) in the US is likely to be higher than the distribution of users of Google.
In other words, Google is widely popular throughout the world (except search services in China, Korea and Russia), but its users and, therefore, income is strongly concentrated.
Notes: h5> [1] Given the sales figures in China, the total amount of revenue amounted to "almost $ 10 billion»
During this period, the growth of Apple's sales in China reached 320%. The second fastest growing segment reporting was Japan with the index growth of 187%. The third was the European segment, in which the figure was 70%, and the fourth was the American segment with index 53, 5%. The rest of Asia and Oceania showed a minimal rise in 4, 1%.
At that time, as total sales increased significantly, joint revenues from the US segment and the retail sector (ie. A. Most of the shops located in the United States) has fallen from 51% in the first quarter of 2011 to 42% in the first quarter of 2014 [ 2]. Increased percentage of China 11 points [in the general picture sales] thus may be regarded mainly as damage USA. As indicators of the US segment is not reduced, it would seem appropriate to assume that most of the growth over the past three years is attributable to China.
The graph below reflects both absolute and relative levels of sales of reportable segments.
Note that in the above chart, I have also included the regional distribution of the revenue Google [3]. In part, this is done in order to give a comparative evaluation of indicators Apple, partly to see whether other companies are copying Apple methods to expand outside the United States.
In particular, Google is not represented on a large scale in the Chinese market and the only region that can drill - the US, Britain and Other regions. Therefore, the focus on the analysis of each of the companies from the US market.
The percentage of revenue of Google in US sector really fell from 47% to 43%, but it's worth noting that the recession is not only slower than Apple, but the overall dependence of Google's revenue from the US market is higher than that of Apple.
It's amazing, because the concentration of users of Apple (estimated market share of various products Apple) in the US is likely to be higher than the distribution of users of Google.
In other words, Google is widely popular throughout the world (except search services in China, Korea and Russia), but its users and, therefore, income is strongly concentrated.
Notes: h5> [1] Given the sales figures in China, the total amount of revenue amounted to "almost $ 10 billion»
[2] 60% of all the Apple Store are located in the United States
[3] figure does not include the value on frozen areas, in particular, to work with Motorola How would you evaluate (compare) world positions of Apple and Google?
| Apple - this is a truly global player |
| Google - is no exception, except that the momentary balance of power |
| Apple is concentrating its efforts on the US market |
| Google puts most of the forces in the English-speaking markets |
| I Use Only YotaPhone and services Yandex Only registered users can vote in polls. Sign , please. 76 people have voted. 41 people abstained. Source: habrahabr.ru/company/celecom/blog/236477/ |
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