The EU approved the purchase of Beats by Apple for $ 3 billion
Regulatory authorities report that this absorption does not entail a restriction of free competition, ie. A. Joint market share remains low. H5> Left to right: co-founder of Beats Ayovin Jimmy (Jimmy Iovine), Apple CEO Tim Cook (Tim Cook), co-founder of Beats Dr. Dre, senior vice president of Apple Eddy Cue (Eddy Cue).
Apple and Beats was another step closer to completion of the transaction, after which the headphones and music service will become part Beats tehnogiganta.
On Monday [ the original article was published on 28.07.14 - approx. interpreter i>] The European Commission has announced that approved Apple's plans for the acquisition of Beats Electronics for $ 3 billion. The Commission examines such transactions and oversees the preservation of competition in the market on behalf of the European Union. According to her statement, the absorption would not entail "no restriction of freedom of competition, ie. A. Joint share companies in the audio market will remain low». I>
Its intention to buy Beats Apple reported in May. Purchase occur in several stages: 2, 6 billion dollars will be paid immediately, and 400 million are listed with time. The company was founded Beats famous rapper Dr. Dre and music producer Jimmy Ayovinom (Jimmy Iovine), and his fame gained through headphones , which became cult to pop culture. In addition, the company launched a music service with a subscription, which attracted the attention of Apple CEO Tim Cook.
In an interview for the Wall Street Journal Cook once admitted: "We love the subscription service, created Beats».