The EU approved the purchase of Beats by Apple for $ 3 billion

Regulatory authorities report that this absorption does not entail a restriction of free competition, ie. A. Joint market share remains low. H5> Left to right: co-founder of Beats Ayovin Jimmy (Jimmy Iovine), Apple CEO Tim Cook (Tim Cook), co-founder of Beats Dr. Dre, senior vice president of Apple Eddy Cue (Eddy Cue).

Apple and Beats was another step closer to completion of the transaction, after which the headphones and music service will become part Beats tehnogiganta.

On Monday [ the original article was published on 28.07.14 - approx. interpreter i>] The European Commission has announced that approved Apple's plans for the acquisition of Beats Electronics for $ 3 billion. The Commission examines such transactions and oversees the preservation of competition in the market on behalf of the European Union. According to her statement, the absorption would not entail "no restriction of freedom of competition, ie. A. Joint share companies in the audio market will remain low». I>

Its intention to buy Beats Apple reported in May. Purchase occur in several stages: 2, 6 billion dollars will be paid immediately, and 400 million are listed with time. The company was founded Beats famous rapper Dr. Dre and music producer Jimmy Ayovinom (Jimmy Iovine), and his fame gained through headphones , which became cult to pop culture. In addition, the company launched a music service with a subscription, which attracted the attention of Apple CEO Tim Cook.

In an interview for the Wall Street Journal Cook once admitted: "We love the subscription service, created Beats».

Apple has said it hopes to complete the deal by the end of its fiscal year in September. As with any large mergers, Apple must first submit a request and receive confirmation from global regulators. The European Commission, as a rule, relatively quickly decides < / a>. From US regulators, Apple is still waiting for a response.

To support his permission to the merger, the European Commission stressed that the market and the Beats headphones Apple will be faced with several competitors, including companies such as Bose and Sony.

Also, regulators have studied music service Beats and again have not raised any concerns about the market for streaming music. According to their statement, the special concerns arise because Beats Music is not available for use in the European Union. They also added that Apple will not be able to monopolize the market, ie. A. In a niche streaming music service Beats Music occupies only a small fraction.

As reported by "The Commission concluded that the merger would not affect the ability and incentive of Apple deprive competing streaming music service access to iOS, the operating system of mobile devices. In particular, this conclusion was based on the fact that before buying Beats Apple has already been active in the dissemination of digital music. Consequently, the absorption should not change the capacity or incentive to companies to block access to its mobile operating system. "



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