Dr. Dre Beats sale actually confirmed by Apple

Yesterday a number of sources reported that Apple is close to a deal for the purchase of 3, $ 2 billion Beats Electronics - a company co-founder is an American rapper and producer Dr. Dre. At this time, Dr. himself Dre, apparently celebrating the sale in his studio, as evidenced by the video from Facebook-page actor Tyrese Gibson, writes The Verge.

Gibson confirmed the $ 3, $ 2 billion and urged to reconsider Forbes list of the richest people in the world, because Dr. Dre now joined the club of billionaires. In the video Dr. Dre calls itself "the first billionaire in hip-hop." Although the rapper did not directly confirm the deal with Apple, everything points to the fact that the transaction did already concluded.

According to the вчерашним reportedly , deal includes both online streaming music service Beats Music, and the part of the company that manufactures headphones and speakers. On major acquisition in the history of Apple was to be officially announced next week.

Apple already sells products Beats in its retail stores, and last month began offering Beats way to subscribe to your service streaming music service through a system of purchases within applications, Apple, which gives Apple a part of income from subscriptions. Beats Music partially competes with iTunes Radio, offering playlists from celebrities and musicians. This service requires a paid subscription, which gives users full access to the entire catalog of streaming music. In recent months, Apple has been developing its own similar service, possibly for use on Android-powered devices to expand its own free service.

Earlier Beats collaborated with some competitor to Apple. In addition to application streaming music Beats, which is available for Android and Windows Phone, the company from 2011 till last year was a bargain at $ 300 million for implementation with HTC Beats Audio in phones HTC.

Source: habrahabr.ru/post/222309/