This year marks exactly 30 years Transfermeram. In the movie, is the fourth part of the epic Michael Bay, and our exhibition Ball robots extended until July 20 for the opening of the exhibition of Transformers (+ 50% discount for children!). What is not a reason to gather in one post, all that we know about them !?
By the mid-twentieth century, all the functions of the human body have been studied, were mere trifles - all sorts of small bodies, such as the thyroid gland or lymph vessels. But these are small and maloproschupyvaemye bodies are physiologically nodes. To understand their device required a completely different scale of outreach material and other knowledge.
How it all began: Optimus Prime in 1984. I>
Unlike the study of liver function, kidney or gastric physiology that time it was not available. Scientists are so honest and wrote: "So, they say, and so there is something in this area of the human body organ called such a Latin word. Purpose authority is unclear. "
And that parents Optimus: Microman Titan 2 series T441 Icarus and Titan Command 3 series T471 Phios 1976. I>
A complex object are unpretentious in appearance Transformers to get a little to imagine their history will have to be dug up to his ears in international politics and the history of war propaganda. Go under the cut at your own risk - I warned you.
Today there are two centers of production of cartoons and toys. This is the United States and Japan. America is not really notice because of the Americans, and so much more. Small appendage. In Japan, anime and toys - a cult and one of the basic elements of a modern national culture.
Airlines ALL NIPPON painted nine (!) Liners Pokemon. I>
It is therefore interesting and Transformers - they have created a modern anime as industry. I think all Habre know how Americans are in fact created a transnational corporation SONY, passing it the technology of the transistor in 1955. Similarly, American producers pumped Anime in the 1980s turned it into the international market with billion dollar. But first things first!
Sony TR-55 - one of the world's first transistor radios. I>
Each country has something sharpened their culture. Russian masters here literature and cinema (all Hollywood built Russian) - because Russian life artistic, and language branching, as the mother of the algorithm. The Germans are meticulous pedants - they are given guns and cars. French genius planners - the philosophy and general culture they have the best. The Japanese took the best from China and Multiply it by the European technology.
Japan emerged as a Chinese pirate island, put on your feet by the Portuguese, followed by a string of other "white devils", suffice it to say that in the second half of the 19th century, the Japanese army vozvglavlyal one Jules Brunet , then became Chief of Staff of the French.
Japanese General Staff of the Republic of Ezo. Brunet, second from left in the front row. I>
That is, it is the best military specialist France - evaluate the degree of managerial assistance to Japan. This is top class. And the result of such assistance also came second to none - Get the explosive mixture of pedantic Asians able to engage in goal setting, as Europeans. Simply put, the Japanese - Far East Germans. These so if something decided, they will do very well, exemplary.
Jules Brunet played by Tom Cruise Exactly 136 years later . I>
It is this property and requires the creation of pop culture. Take some algorithm and implement it meticulously. For example, for children's toys is enough to use only two universal artistic techniques.
First - encyclopedic. Notice that any encyclopedia impression? Even if it is an encyclopedia of knives in the world. When presented with all the phenomena of any threads it has artistic value, maybe a reflection of reality. It involves all collections - collected all inserts turbo and if mastered reality. A real encyclopedia is generally a paper online.
Encyclopedia of French Enlightenment, one of the largest reference works of the XVIII century, which is believed to be radically changed the cultural landscape of Europe and paved the way for the French Revolution. I>
To create commercially successful toys, cartoons or books you need collection. Then the buyers will clear motivation to watch all series Pokémon, buy all the toys. But how to make yourself toys and cartoons such as guaranteed attractive?
Second - the dialectic. Steep abstruse word hides a simple binary scheme. Each toy is individually should contain two opposites. As Spartak and Dynamo as summer and winter, as the physics and poetry. That's how the human mind - he likes to combine opposites. In its maximum development - is humor.
Laughter, unless of course it's not ticklish, this reflex spasm of the facial muscles, comes after the euphoria, which in turn arises after the realization of a living contradiction. It is about solving logical problems generated physiological emotion. This task is always dialectical like "bun hanged" or "floating on the river Axe." So every toy must contain both "river" and "ax". And the robot and the machine, and furry animal and superboytsov and gum and liner, and the Italian plumber and rescue the princess. In general, and the earthly and heavenly merge into one, so man is born with a smile on his face.
M152 Eric with the Microman Earth Jetter from the 1977 Command Car Series i>
These are much nicer toys already collected in the collection. Sounds just like any speculative schemes. And on this either in Europe or America can not do anything like this - in American comics visible from far sketchy. You have come to the counter did not have time, and already you can see two hundred comic superhero, which differ only in details. Because Americans take first scheme (hamburger) and then put it on the conveyor (McDonald) - naturally scheme will stick out like rabbit ears out of the bag.
Another thing the Japanese. They go step by step to realization, from simple to complex. Did figure robot - Sell. Ok, we'll do the robot sitting at a typewriter - even more sold. Ok - doing the robot machine! Ro6ota recorder! Ro6ota-camera! And at each step laid out in full - a maximum design, imagination and pedantry in detail.
MC-10 Cassette Man 1983 i>
Now imagine that all this splendor is multiplied by American enterprise. That is exactly what the brand was born Transformers. Toys «Diaclone» and «MicroChange» participated in the "fair" Tokyo Toys '' on the stand of the company «Henry Orenstein Hasbro» in 1983. There they saw George Dance - head of the firm «Hasbro's R & D», and then decided to release it as a single series of toys for their market.
At this time the Japanese took the Americans produce from « Marvel » - almost the main contractor propaganda US Department of Defense, the company became famous when done for the military in 1941, the first superhero - Captain America. Just wanted to raise the conscription, and to receive multi-million empire. It was an order to Captain America makes a tiny studio Timely Comics in the familiar empire Marvel.
Today is the first issue of the comic book is worth $ 343000
«Hasbro» worked with the company «Marvel Comics», to promote a new order of military «GI Joe: A Real American Hero », using a three-pronged marketing scheme. This circuit includes: a set of toys, comics set from «Marvel», and the animated series, drawn «Marvel Productions» and animation studio «Sunbow Productions». This strategy was repeated in 1984 to promote the new series "Transformers».
GI became kononicheskim character and created a market for so-called Action Figures i>
Editor in Chief «Marvel», Jim Shooter, proposed to develop a binary circuit transformers to two warring factions of alien robots - the heroic Autobots and the evil Decepticons. To explain this idea in more detail, Shooter editor Dennis O'Neil asked to come up with names and characters, but the work O'Neill did not meet the expectations of the company «Hasbro», and they were asked to remake everything. After the refusal of alteration O'Neill, took over the project editor Bob Budiansky. Work quickly for the weekend, he introduced new names and characters of leadership «Hasbro». Shortly thereafter, were released comics (four journal that is published twice a month) and a pilot cartoon, consisting of three series.
Japanese designer Sohey Kohara drew the earliest models of the characters of "Transformers." He strongly humanized toy projects to create more characters for comics and cartoons. His designs were subsequently simplified Floro Dery, who was the lead designer for the show, creating many more projects later.
Thus was created a critical mass leading to a chain reaction. Fans of the Transformers universe so pleased that the creators just could not stop - American producers each time to complete the project and tried to take the cash register, but this is only the flame of fanaticism shibche flared.
1984-1986 - in the animated series comes out two seasons. At the peak of popularity the producers decided to release a full-length film, take the cash and cover the bench corny killing all heroes - is a surprisingly gloomy picture neponravilos critics, but vending viewers.
Despite the fact that «The Movie» was rated PG, there met their deaths, most characters in the series: Optimus Prime, armored cars, ratchet, Strongman, Sleuth, racer, Surge and kicker. In the third season, it is known that Whiner also died.
Then comes the third season of the series (1986), the popularity and falls in the fourth season (1987) comes kirdyk - comes just four series in which everything comes sharply tolerated and eternal peace.
In 1986, the Japanese are trying to run and own the first series: Transformers: Scramble City, an alternative continuation of the second season of "Transformers." Was conceived as the beginning of a new, independent of the animated series, but the idea has not received further development. Nevertheless, some aspects of the cartoon were later used in the creation of the third season of the original "Transformers" (in particular, giant robots, transforming into the city - the Metroplex and Trypticon).
The End? Not a bit of it. Despite the closure of the project, the fans need to continue! And in the words of Fyodor Mikhailovich Dostoyevsky "will be money - and the girls are»:
In 1987-1988. Japanese studio Toei Animation as an alternative to the 4th season «The Transformers» was created by 38-episode anime series «Transformers: The Headmasters». In the story, he immediately went on W th season of the original animated series, as if the 4th season of American did not exist.
In 1988, someone decides to make a face brick and take the cash register, again just a second release of the entire series in the new format (when it was still a novelty!). Was released on the 5th season of the animated series, consisting of 20 episodes. But among these there was not one of the original (!!!) - it included the 15 series selected from the different seasons of the series, and the animated "Transformers: The Movie», divided into five series - "days". A distinctive feature of this season was the update of screensavers and endings of each series, to give greater narrative coherence and consistency, as well as the first appearance of "Cosmic Cube" - Ollsparka.
After that, everyone understands that the Transformers have become inexhaustible oil wells and serials are in abundance Kaji year. Soaps produced as the Japanese and the Americans - for the story no one was watching, all serials are not related to each other, but are trying to prove that they -legalnoe continuation trasformerov world that is called a sequel, prequel and epilogue additions. But actually almost all of them were the "alternative of continuing." Comes to the ridiculous - Wikipedia can often find definitions like "The final part of the trilogy (The series has no relation to the previous parts of the trilogy).»
Series so much that, in principle, one trasformery - a whole industry, comparable with the animation of a country like France or Canada. (Canadians, by the way, and made a third of all the Transformers that much of their financial bleed the cartoon industry)
Now breathe deeply and appreciate the overall scale:
«Challenge of the GoBots" (Eng. Challenge of the GoBots) (1984) «Goboto: Battle rock lords" (Eng. GoBots: Battle of the Rock Lords) (198b) < / War Great Power (Eng. Transformers: Super-God Masterforce) (1988) Victor (Engl. Transformers: Victory) (1989) Area (English . Transformers: Zone) (1991) Transformers: Generation 2 (1992) Beast Wars: Transformers (eng. Transformers: Beast Wars) (199b) Beast Machines (Eng. Transformers: Beast Machines) (1999) Beast Wars: Transformers 2 (eng. Transformers: Beast Wars II) (1998) 2 Beast Wars: Transformers: The Movie (Eng. Transformers: Beast Wars II - The Movie) (1998) Transformers: Beast Wars Neo (Eng. Transformers: Beast Wars Neo) (1999) Avtoroboty (Eng. Transformers: Robots in Disguise) ( 2000) Go-Bots (Eng. Transformers: Go-Bots) (2003) Armada (Eng. Transformers: Armada) (2003) Energon (Eng. Transformers: Energon) (2004) Cybertron (Eng. Transformers: Cybertron) (2005) Origins (Eng. Transformers: Beginnings) (2007) Optimus Prime vs. Megatron - The Last Stand (Eng. Transformers: Optimus Prime vs. Galvatron - The Ultimate Battle) (2007) Animeyted (Eng. Transformers: Animated) (2007) «Gladiformery: Robots Gladiator" (eng. Gladiformers: Robots Gladiators) (2007) «Transformers: Battle Gladiators" (Eng. Gladiformers: Robots Gladiators 2) (2008) Cyber Mission (Eng. Transformers: Cyber Missions) (2010) Prime (Eng. Transformers: Prime) (2010) Rescue Bots (Eng. Transformers: Rescue Bots) (2011) «Super-speed transformer Girodzetter" (Eng. Speedy Gyrozetter) (2012) SEI! (Eng. Transformers: Go!) (2012) Transformers: Prime - Rise Predacons (Eng. Transformers: Prime - Beast Hunters - Predacons Rising) (2013)
Transformers (2007) Transformers 2: Revenge of the Fallen (2009) Transformers 3: Dark of the Moon (2011) Transformers 4 : The Age of extermination (2014)
The generals in the Pentagon were so pleased with this decision, which was incomparable support for the project. Filming began on April 22, at 200B Air Force Base USA - Holloman. The Army has provided camera crew and aircraft engines for alternative forms of the Decepticons, in particular, the plane «F-117», «C-130», «C-17" and two «CV-22 Osprey» of three available at that time (they seem and bought only for propaganda purposes). Thanks to cooperation with the military, "Transformers" became the first film made in the Pentagon after the September 11 terrorist attacks. All of this assistance in the financial equivalent of a couple of times the entire budget, issued in cash.
Thus was born one of the most expensive, spectacular, controversial and grossing films in history. But you wonder where it came from so many remakes in Hollywood in recent years? restarted almost all forgotten in the 90's superheroes: Batman, Spiderman, Captain America, Superman, Hulk, Thor, Iron Man, The Avengers, X-Men, Fantastic Four. And some of the movies were unexpected hits like X-Men, and some - barely repulsed the budget - but it is clear that if they are removed by a single program. Of course, we can say that this was the sunset cinema and will now only remakes, but there is another reason.
The fact that the US government is funding the so-called "cultural bridge generations" between generations X (19b5-82) and generation Y (1985-01). In America there is a certain social problem in the generation gap, the "flower children" and "Generation MTV» too different cultural codes, they almost do not overlap.
Imagine the classic American picnic with beer and barbecue by the pool. What can young guys to talk to older men? Need a typical conversation at 'friend or foe, "and it is the policy for America, football and ... superheroes. They can always discuss the new remake of the film about Spiderman and scold him for his differences from kononicheskogo comics. Imagine what the gap would not know Spiderman and Batman youth who grew up on their parents? Yes it's exactly that quote jokes from old Soviet movies that nobody saw.