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You can look great even if you don’t have enough money for exclusive things. If you follow some rules about your image, you will make the impression of being rich, even if you are not. We suggest you read some tips from image consultant Sylvie di Giusto:





Silvie di Giusto

1. Spend money wisely using the one-third rule.


Every man should have at least one good suit, and every woman should have at least one good jacket and a suitable skirt or trousers. These things should look expensive and preferably so: the more effect you want to produce, the more you have to spend.

It is better to buy such a suit in a designer store - here you should not save on quality.

You should also stick to the one-third rule: buy only a third of the clothes you usually buy, but it is better to spend three times more on one item of wardrobe. In other words, instead of buying three pairs of cheap pants, buy one and wear it everywhere.

2. Pay attention to any detail, up to the case for the iPhone


Di Giusto recalls a story about how she interviewed while working for a German company. The applicant looked great and said everything right. But at the end of the interview, he pulled out an iPhone to edit his schedule, and Di Giusto noticed an obscene word on his case. At that point, everything they said seemed questionable. An employee was hired, but the first impression was hopelessly ruined.

If you are serious about your image, remember that it is not only in the costume. The image is your workplace, your accessories and even apps on your smartphone.

3. Let your style match your professional field, but allow yourself one “informal” accessory


Obviously, regardless of the dress code of the company you work for, you choose clothes according to your profession. Di Giusteau doesn’t recommend that you stand out and put in a lot of effort: if you work in finance, dress conservatively, and if in the tech industry, allow yourself some informality in clothes. A good rule of thumb is to take note of how your company’s executives dress and follow their lead.

But you don’t have to look like another person’s boring clone. Avoiding this is simple - let you have one unusual and bright accessory. Di Giusto herself, for example, has unique glasses that she wears with a business suit. Or, say, a CEO might wear a traditional dark suit, but a pink or floral tie.

4. Remember that “everyday” does not mean “sloppy.”


The problem with casual clothing is that, unlike formal clothing, it is impossible to say exactly what applies to it and what does not.

Just because you wear everyday things doesn’t mean you shouldn’t look neat. This style is only slightly different from business clothes. President Barack Obama takes off his jacket and tie and rolls up his sleeves. You can go even further – replace pants with jeans on the figure, but do not go too far from the usual business suit.

5. Less cologne or perfume


The smell should never be strong enough to distract you from what you are saying. If you smell your own perfume, it means that you overdo it. Interestingly, this rule does not apply in some countries - for example, in Italy and France to use perfume is very generous. But in Russia you should still know the measure.

6. Don’t let “flaws” undermine your confidence.


The key to gaining power out of thin air is self-confidence. The worst thing is when she is affected by some flaw in your appearance. You may not notice the missing button on your jacket, but once you start worrying about it, your behavior can draw attention to it. Similarly, if you wake up one day and decide your teeth aren’t white enough, others may start to agree.

Whatever the problem is, either accept that it exists and stop worrying about it, or fix it, because if you don't suit yourself, you can't look your best.

7. Dress so that you appear taller.


We are subconsciously drawn to high leaders because we associate growth with power. But if nature has not rewarded you with this advantage, then you can create the illusion of height. Women can wear shoes with heels, not ballet or sneakers, and men can choose clothes of dark shades. People of short stature are more fitting clothes and monochrome outfits.

8. Get enough sleep to keep your skin in good condition.


Finally, you need to make a proper sleep schedule so that your skin is healthy and radiant. You can even keep track of how many hours you slept and how productive you were the next day.

Once you know the ideal amount of sleep, try to sleep that much, even on weekends. Make yourself go to bed and wake up at about the same time.