For the logo design world's leading companies to pay a certain amount.
And the most interesting, the cost of company logos are very different from each other.
Microsoft: $ 0
The development of a new logo in 2012, Microsoft has done in-house.
Google: $ 0
Over the years, Google's colorful logo has undergone many changes. The authorship of the first version belongs to company co-founder Sergey Brin and he was placed in a free graphics editor GIMP. And in the following versions of the designer worked Ruth Kedar, a friend of Brin and Page at Stanford University.
Coca-Cola: $ 0
The famous logo of Coca-Cola in 1886, the company's founder invented partner and bookkeeper, Frank Robinson. According to information posted on the official website, Robinson suggested the name Coca-Cola, considering that the two letters C on advertising will look spectacular. He volunteered to create a unique logo and long experimented with writing complex business name Spencerian script until we get what we got.
Twitter: $ 15
Twitter bought the rights to his now famous bird for $ 15 online photobank iStockphoto. And the artist, painted bird - Briton Simon Oxley - was for her, as a result, a measly six dollars. However, since the logo has undergone some changes.
Nike: $ 35
Co-founder of Nike Phil Knight bought his famous logo in 1971 had engaged in graphic design student Carolyn Davidson. Knight taught accounting at the University of Portland and overheard Caroline complained that she did not have enough money to paint. He invited the student to earn $ 2 per hour, with the result that there was a world famous image.
2014 Commonwealth Games in Glasgow: $ 95,000
Design agency Marque logo received for international competitions athletes 95,000 dollars.
NeXT: $ 100,000
The logo for the American computer company, NeXT in 1986 commissioned by Steve Jobs has developed artist Paul Rand and received for his work 100 thousand dollars.
Olympic Games London 2012: $ 625,000
The development of the controversial logo for the Olympic Games last year in London by specialists design company Wolff Ollins. It cost 400 thousand euros or 625 thousand dollars. Many discerned in this image a couple having oral sex.
Pepsi: $ 1 million
In 2008, the designers of the Arnell Group updated the logo of Pepsi and received for this project a tidy sum of one million dollars.
BBC: $ 1, 8 million
The BBC logo was designed in 1997. Before that was used as a logo image of the globe with slanted colored letters underneath.
Accenture: $ 100 million
Logo consulting company Accenture has become one of the most expensive in history.
BP: $ 211 million
According to information obtained from the website Stock Logos, BP paid in 2008 for the logo unimaginable 211 million. While this is a record.