Will.i.am and Coca-Cola have created a brand of environmentally friendly things, the task of which will be the promotion of the idea of recycling waste. Under the brand name appears Ekocycle line of clothing and accessories made from recycled materials. To promote the collection will be released in the fall exclusive series headphones Beats by Dre. http://www.youtube.com/embed/rW6HrXrGX1E video>