Eiffel Tower recognized architectural landmark of the most expensive in Europe, considering the main symbol of France at € 434 billion. According to the study LaVieimmo.com, Paris Tower 6 times more expensive than the Roman Colosseum. Moscow Kremlin in the list of the most valuable monuments of European missed. According to the study, which took part in staff and the Chamber of Commerce in Italy, the price is equivalent to the Eiffel Tower, 25% of French GDP. After the tower in the ranking is the Coliseum, which experts have estimated at € 91 billion. Third place went to the famous Gaudi - Sagrada Familia in Barcelona, which has not been completed during the life of the architect and the construction of which lasts for donations to this day. The researchers concluded that the price is € 90 billion. In addition to the Eiffel Tower, the Colosseum and the Cathedral of the Holy Family in the top ten rankings were Milan Cathedral (€ 82 billion), the Tower of London (€ 70, 5 billion), Madrid's Prado Museum (€ 59 billion), and the English Stonehenge (€ 10, 5 billion). In addition to the architectural monuments of European experts have decided to appreciate and the US White House: the official residence of the president of the United States experts set a price of € 81 billion. However, the value of the study is quite questionable. As the meters have been chosen such ephemeral substance as "image, branding and aesthetic qualities." Thanks to competent selection of expert jury, the value of the measured object can be varied in an arbitrary range.