How to sell an idea for 10 slides

"In the experiment, 30-year-old man had to cross the street on a red light. Half the time he was wearing ironed business suit and tie in the other - in ordinary trousers and shirt. Result - 3, 5 times more people stepped behind the intruder in a business suit, "- says Dmitry Lazarev, author of several books, busi-trainer and consultant. This is just one example of how knowledge, in this case - psychology, help control the audience.

Persuasiveness - the most important skill that few people in Russia owns. Lost culture itself public communications. They say that the Bolsheviks banned the teaching of oratory everywhere except the party schools and educational institutions related to the security services - they understand what a powerful weapon.

So most of us are completely ignorant in the field of public speaking, we have no idea what makes a brilliant presentation or failure. The biggest and, unfortunately, a common misconception - is the belief that the best presentation are obtained on the basis of improvisation. In fact, the very naturalness and ease, which gives the impression of spontaneity, achieved just careful preparation.

Time goes forward, changing requirements for public speaking - today they have to be very concise and succinct at the same time. "The purpose of selling the presentation - to stimulate interest and receive approval for the next step." As explained Lazarev in selling presentation is important to strike a balance between the three objectives: to persuade, inform, motivate. Bias in favor of one of them - a mistake that many inexperienced sellers.

Those same ten slides that handed down in the name of the book is:

1. Title. Your company name, your name, title, contact.

2. Problem. Describe / picture the problem - "headache client».

3. The degree of significance of the problem. Show the degree of influence of the problem on the client's business as a whole.

4. Decision. Explain how you shoot "headache».

5. Model of sale. Show that for a paying customer.

6. The success story. Examples of customers for which you solved similar problems.

7. Technology. Describe what is the secret, know-how or "special magic" that you use.

8. Demonstration. Show product features live, or pictures, or videos.

9. Summarize the benefits. Summarize the effects of the use of the product.

10. The next step. Complete the invitation to the next step.

It remains to learn skills to develop their own individual style and get into the hands of a very powerful means to an end.