IKEA Bashny.Net

A little bit about the Swedish giant IKEA.

A little bit about the rules and traditions of the company.

.. ......... ............................ ...............

Ask a cat!





Sosisochki gladut Swedish, but the buns using local producers.

Creation of new products IKEA is determined primarily by price and then design. The cost of the sofa or a watch known before they will be designed.



The company simply obsessed with the fact that it came from Sweden, and reminds us of this at every corner. On the shelves are books in Swedish, in the store, you can see posters and calendars in Swedish. All IKEA stores worldwide offer discounts on national holidays in Sweden. And, of course, is the Swedish menu at the cafe, which is sometimes shocking people unfamiliar with Scandinavian kitchen (as you frikdelki meat with lingonberry jam?). IKEA has positioned itself just as the Swedish Embassy in each city.



Another "oddity" of the company - the environment. The site has a huge IKEA section, filled with articles and documents designed to confirm the sustainability of the company. Natural ingredients, environmentally friendly packaging, flat packaging, collection points of used batteries and other "green" chips like say customers - we are for nature.



Names for products generated by a special program and have no connotation.



All IKEA stores have a room mother and child, which can be perepelenat and feed the baby. Also there is a children's room, which can give an older child.



Prices for the products IKEA have not changed since 2008.



Swedish giant stores appear only in the suburban hypermarkets - in the company there are restrictions on the amount of rent. In other words, being located outside the city, IKEA saves on rent and keep the price low.



Regional representatives and managers are not allowed to IKEA to buy expensive cars and fly business class. Himself Ingvar Kamprad, the founder and billionaire leads twenty «Volvo».



Despite the soft and flexible marketing policy, the company differs incredible rigidity in terms of corporate culture. At IKEA has set corporate rights which is described, for example, the need for underwear in female consultants and managers the opportunity to check personal mail of their employees. Yes, IKEA is not Zappos.



IKEA was the first furniture store with the structure of the warehouse and logistics - previously, this approach did not use one. The thing is that on the day of opening of the first store IKEA (which looked like any other ordinary furniture store), the influx of visitors was so great that Kamprad ordered to open the doors of warehouses and allow buyers to take out everything that they need. This approach quickly became the model IKEA.



Sly Swedes invented the first hand out in stores pencils, paper and notebook roulette. It is said that this step has helped improve sales stores by 7% - all people are forgetful.



Companies that do not adjoin or lucky to work with IKEA, know - Swedish giant knows and loves to squeeze all the juice out of these companies. The slogan of the company - the softness and rigidity to the buyers to suppliers. Rumor has it that there is an unwritten rule: the first two years of your company IKEA with all profits remain in IKEA.



Probably all noticed that the stores based on the type of the maze - from input to output is one road that passes through all departments. Buyers have the opportunity to "jump" a few departments, but not always. Such a labyrinth on the trading floor - the invention of IKEA.



Buyers are allowed to do whatever they wish. You can rearrange the interior decorations in the room to create a pyramid of plush toys, you can even sleep on the couch - you no one will wake up and chase. Your humble servant once for fun rolled around the room on the truck - on the faces of the consultants could read the desire to stop me, but no one dared to stop me.



In short it's a great shop for those who appreciate the ease and convenience.



Thank you for your attention!



Source: