Success Secrets IKEA

Cheap (or almost cheap)

Low rates - this is important, what to pay attention to IKEA for half a century. Consumers are constantly being told about it in advertisements and in the store, you will be reminded of this at least every 50 meters.

This is really just a cheap basic line with a simple design and processing of the initial material.

Shops Swedish giant appear only in the suburban hypermarkets - in the company there are restrictions on the amount of rent. In other words, being located outside the city, IKEA saves on rent and keep the price low.

Flat packing and the way the company is proud of these packages, the ears buzz of any person who has ever been to IKEA or received by mail of their promotional materials.

When IKEA decide to make, say, a new sofa, you must first determine not what it is, and how much it should cost.

IKEA was the first furniture store with the structure and logistics of the warehouse. Just on the day of opening of the first store IKEA (which looked like any other ordinary furniture store), the influx of visitors was so great that Kamprad had ordered to open the doors of warehouses and allow customers to take out whatever they need. This approach quickly became the model IKEA.



Angrily

IKEA managers do not have the right to buy expensive cars and fly in Business Class. And during the business trips they have to stay in hotels trёhzvёzdnyh. Himself Ingvar Kamprad, the founder and billionaire, leads twenty "Volvo».

Mode of total personnel accountability built at IKEA in the cult. The company has a set of stringent corporate rules: for example, the need for underwear girls consultants and the ability to check personal mail management of their employees.

IKEA «famous" hard work with partners. The slogan of the company - the softness and rigidity to the buyers to suppliers. Rumor has it that there is an unwritten rule: the first two years of your company IKEA with all profits remain in IKEA.

Conveniently

All IKEA stores have a room mother and child. There is also a children's room, which can give an older child. But if your descendant less than 90 cm or higher than 120, the entrance to the game he ordered.

Sly Swedes invented the first stores to distribute pencils, notebook paper and roulette. It is said that the move helped boost revenues by 7% of shops - all people are forgetful.

By the standards of service to customers, IKEA is allowed to do everything - to rearrange the interior decorations in the room, to create a pyramid of dishes, you can even sleep on the couch - you no one will wake up and drive.

Artfully

Drawers IKEA cabinets are suitable only for IKEA. As well as cushion covers to the cushions, bedding and boxes. They tighten us into their networks to their convenience.

All stores are built according to the type of the labyrinth - from input to output is one road that passes through all departments. And this is also the invention IKEA. Buyers have the opportunity to "jump" a few departments, but not always.

To increase the number of spontaneous purchases, the same thing can be found in the shop five times. For the first time people will think, "Wow, cool thing! And rustling "in the second, he again noticed her, and the third can already think" Maybe I need it, "and the fifth determines that it is fate and buy. Moreover, that is the fate of the 99 rubles.

The company simply obsessed with the fact that she came from Sweden, and reminds us of this at every corner. On the shelves are books in Swedish, discounts on national holidays in Sweden, and, of course, the Swedish menu in the cafe - IKEA has positioned itself just as the Embassy of Sweden in each city.



Another "quirk" of the company - the environment. Natural ingredients, environmentally friendly packaging, flat packaging, collection points of used batteries and other "green" chips like say customers - we are for nature.

Each series of products in IKEA is not called from the bulldozer, and to their internal rules: upholstered furniture - the Swedish cities and villages, beds and wardrobes - Norwegian settlements, dining room furniture - Finnish settlements, garden furniture - Swedish island.

And the name IKEA is also not easy - it "encrypted" the founder's name, the name of the farm where he grew up, and the name of the local Protestant parish - "Ingvar Kamprad, Elmtaryud in Agunaryude».

Source: www.adme.ru