Paolo Roversi Bashny.Net

Paolo Roversi now created exclusively for their own pleasure - the financial side of his creations no longer interested maestro frame. After all, only one of its fashion-photography for any glossy magazine estimated at 40,000 euros. Not a few, even not very little, and yet wanting to fork out, and among them, as a rule, only the most well-known fashion magazines, ready to get in line. And not to professionally illuminate the next fashion show, and to firm handwriting gave Rovers the new fashion, the play only his peculiar magic of weightlessness, detachment from reality, thus showing all of its depth. Paolo Roversi with a reputation for quite a mysterious person that the person knows only a narrow circle of people, is today one of the most sought-after fashion photographers of the world.





The love of photography was born in Spain, in which, while still a teenager, Paolo traveled with my parents. Rovers are so fascinated when photographing, which is already at home with her boyfriend equipped private darkroom in the basement. And the very first lessons fotomasterstva Rovers got a local professional for several hours a day in his studio disappearing.



By 1970, the young man has become a perfect portrait. A year later in Ravenna was a fateful event - it was a meeting with Peter Knapp, the legendary editor of the magazine Elle. In the autumn of 1973 Knapp invites Roversi in Paris. Paolo did not yet know what will remain in the fashion mecca forever.





First, Paolo worked as a photojournalist simple, but gradually obrostal links that everything is getting closer to his fashion photography. At that time, Rovers did not know much about the world of fashion and was passionately keen on photojournalism. However, a little later, when confronted with the works of such masters as Avedon, Penn, Newton, imbued with the fashion genre.



Paolo was well aware that in order to become quite famous in his new genre it is necessary, first of all, a lot to learn. So he hired an assistant to the British photographer Lawrence Sekmannu. All previous assistants severe Sekmanna week and did not maintain the character of their boss. But Rovers was the one who stayed with Lawrence until the last day, all the while constantly absorbing the unique experience of the master.



Lawrence Sekmann inspired him to be a fixed camera, but not the photographer. These words were for Roversi much more than just a wise rule wizard. Through them, Paolo came to the understanding that should always be a need to create something new, because I never up and no one will be interesting, because there will always be worse than their originals.



Only after the death of his mentor Rovers starts a solo career fashion photographer and works for magazines such as Elle, Depeche Mode, and Marie Claire. 1980 becomes a momentous year for Paolo - it starts to work with the film Polaroid 10x8 inches, using the highlight feature of its color, which allows him to find his creative move - at the same time ultra modern and almost impressionistic. This combination of special techniques and graphic simplicity created a furor in Paris. Very soon after that he was instructed to do shooting the most prestigious advertising - cosmetics from DIOR.

These photographs have become unpredictable color reproduction technique author Paolo Roversi, which will make him the glory for many years.





Maestro pictures, first of all, want to find in their models of internal content and expression. Happened so, that of the 300 model, which came to him in the casting, the photographer did not choose either one. Of course, such selectivity is reflected in the images themselves Rovers. The basis of his art - a long shutter speed and the work of "light brush". But the master himself says that his secret is not so much the technology, but in the subject. According to him, many have is the content of the model, provided that its external data kept its censorship.





In his works, there is little smiling faces. Not even a hint of a smile, and they are still beautiful. The photographic world, which creates Roversi, appears so fragile and delicate that there is the impression that it will disappear just by the slightest blow.





Scene photos reminiscent of footage from tapes sentimental past. Most often these men and women who Roversi shows without any provocation, molestation and many inherent straightness. His shots are always calm, restrained tone that inexplicably attracts and lures for themselves. In this there is a mystery that there is a desire to solve, and thus achieved and advertising effect.





Paolo Roversi is convinced that fashion photography in the first place, to be a woman as an idea. Because there is a direct relationship between the style of modern life and the fashion image.





Roversi himself calls "innocent photographer, making graceful image».