So whether the color is important when creating a logo?

In order to show the importance of the choice of colors in the design of logos, the Brazilian graphic designer Paula Rupolo conducted an experiment in which were swapped color schemes known companies to their competitors. The result was a number of intriguing logos: McDonald's got a green background, Yahoo! and Google has borrowed the entire spectrum of colors. Comparing the logos of competing companies, including Coca-Cola and Pepsi, Microsoft and Apple, Facebook and Twitter, the designer has demonstrated how important the choice of color when designing a logo and brendinge.













Source: mirfactov.com/