In Ufa, started the project "Art Arches" Bashny.Net

One summer day this year, the city of Ufa, started the project "Art Arches" in order to turn the unremarkable and dull buildings in this town. Details inside.






"Being determines consciousness. True case and vice versa. Group initiative of citizens gathered for that would make our existence to you, but rather the city we live in beautiful and reminded sense. Surely, every day you walk through the numerous arches of the city, and a little shrinking, pass through them, because black featureless walls crush and do not inspire optimism "- these words in a social network was the beginning of the project Art Arches.



First identified by addresses hundred arches and made their photos. Then the development of the concept, sketch, budgeting, finding a patron and approval from the administration. The idea to turn "a curved ceiling of the opening in the wall" in the sight of the city have found her support.



Five Arches Art has combined the yard and the street, the inner and outer life. This is called "two principles».



As planned, each arch has a certain story, and they will all be united "cultural map", according to which any visitor or resident of Ufa can inspect them and simultaneously to see the local sights.



The walls of the arches will be "calling card" of the city, where tourists will come and be photographed.



"Arch of Wonders»



One of the arches - "Lovers Arch" was held the first round of the competition on the World Economic Forum "Creativity for the good" and hit the database of international case studies that describe the "brilliant, inspiring and effective public social advertising campaign».



Source: ottenki-serogo.livejournal.com