Magic words on the packaging

How to increase sales with a few phrases. On the example of sliced ​​loaf.

Among the dozens of identical goods in a competitive environment often fall in the consumer goods basket with the right words on the package. On the example of sliced ​​loaf experts show how unimportant some inscriptions can make any product healthier and tastier in the eyes of the consumer.

Less than 10% fat
MARKETING: People seem attractive to buy products with less fat than similar products of other brands. Thus, despite the fact that almost any white bread comprising less than 10% fat, our loaf will look more attractive.
Technology: In fact, the fat content - that is vegetable oil - either loaf about 3%.

Of white flour
MARKETING: People wondered from which products are made. Therefore, marking "premium" add credibility to the product.
Technology: According to GOST 27844-88, theoretically allowed the production of the stick "Threaded" from the first grade flour, which should be specifically stated on the product label. But in practice, especially in the metropolitan area, all using the highest grade.

Shelf life - 24 hours
MARKETING: Shelf life of the customers say about the absence of preservatives in the product. The shorter the shelf life, the less preservatives in it - so thinks the buyer, even though the technology of production of a product generally can exclude the use of preservatives.
Technology: Unpacked "Screwed" is stored for 24 hours, in a package - 72. The ingredients are intended to extend the expiry date of "threaded" is not used.

Vegetarian foods
MARKETING: Wave fashion vegetarianism currently covers the Russians. Although the bread - it's basically a vegetarian product, the label "vegetarian" can attract an additional group of consumers who vegetarianism has become a priority in the selection of products categories.
Technology: In the bread no animal products, unless considered as such yeast.

At least 17 sandwiches
MARKETING: So many pieces obtained from the standard loaf sliced. Sometimes it is helpful to tell the consumer how many meals he can cook. This tip may encourage consumers to make informed choices when it came to the store, for example, with the task to feed ten guests.
Technology: Do not forget about the two crusts.

GMO
MARKETING: The damage from the effects of genetically modified organisms on human inconclusive, but that the controversy that goes in the media scare consumers, and they do not want to buy products containing GMOs.
Technology: From 1 July 2010, the use of GMOs in the production of bread in principle prohibited. But to be sure that the bread does not contain genetically modified foods, millers and bakers must not make very cheap research spending which the law does not oblige them. If you check the entire chain, the consumer will have to pay for bread proven many times more.

Contains vitamins
MARKETING: People respond positively when the packages listed vitamins, that is, the use of which is contained in the product.
Technology: All products anyway contain vitamins, but vitamins differently tolerate temperature processing. In the bread remain largely vitamins «B».

No preservatives
MARKETING: The trend that is developing in the West - the consumption of fresh produce, albeit with a shorter shelf life. If the product does not contain preservatives, then be sure to write about it on the packaging.
Technology: The use of preservatives is pointless for a product with a short shelf life, as the "Threaded" loaf.

Without cholesterol
MARKETING: Cholesterol has become common place in connection with diseases of the heart and blood vessels. It is known that the "high cholesterol" - is bad. However, most people do not understand the cholesterol and just try to avoid foods that affect its growth.
Technology: Animal fats in Baton "threaded" is not, so there is no cholesterol.

Natural product
MARKETING: The product is labeled "natural" is now attracting more and more as fashion spreads exclusively natural products. It is believed that they do not contain the "chemistry" and artificial ingredients, that is less likely to inflict injury, and generally more useful.
Technology: Everything on this planet is born by nature.

The same recipe
MARKETING: Many first tried the bread in Soviet times, and as a child and young trees were taller and the grass is greener, it seems that in Soviet times, the recipe was better.
Technology: Recipe "rifled" was coined in the early 1950s. But the unification of recipes - it is rather a consequence of the global total of industrialization and consolidation bakery than a sign of special "Soviet" quality.