"The new artisans" is a project for a modern and creative entrepreneurship Bashny.Net

For centuries people have appreciated the author's labor of artisans and artists and the craft community contributed to the development of the economy of cities. Products to create the "creativity" enjoyed continued popularity, had unique properties and cost a lot of money.

Today the development of a professional, urban crafts, led to the emergence of new spheres of production and new social class – the creative entrepreneurs. Modern society is gradually beginning to realize that global automation of production allows to produce only a "faceless" goods, technology gradually replaces human labor, while handmade items are valued more.

Therefore, the development of creative entrepreneurship — a new stage of development of the world economy. A distinctive feature of this sector of small business is creation of new designer brands whose products meet the needs of modern society and is in demand no matter what.





In his work young creative entrepreneurs often face such problems they can't solve on their own. For a variety of tasks related to the development of their own production, exchange of experience and coordination of work with other industries, employers began to unite in a cooperative. This solution is known since the medieval craft guilds, and it still has not lost its relevance. Thus arose the Association of the "New artisans" — an organization promoting the development of modern creative enterprise.



Paul Chvilev, the ideologist of the "New artisans" told about the merger: "the New artisans is a community of contemporary artists - business. They had already implemented his idea and knowledge in their own brand, has established a technological process of production and make a significant contribution to the development of creative economy. Our Union will solve the problem of the economic and social plan, such as:

— Development of creative entrepreneurship as the Foundation for the country's economic potential, support startups with relevant, new ideas and our own production located in the territory of the Russian Federation. One of the key conditions for membership in the Association - presence of original and creative ideas and the embodiment of this idea of the product in the territory of our country.

— Creation of regular platforms and of platforms for the presentation and sale of products of the new craftsmen. On these grounds the new entrepreneurs-the artists explore the demand for their products and get feedback from potential buyers. These sites can become regular market fairs held in parks and shopping centers, in addition, the new artisans are given the opportunity to present their products to the Russian and international exhibitions and forums.

— Search and formation of new urban brands and crafts such as traditional: "dymkovskaya toy" Russian clay toys, painted and fired in a furnace, the name comes from the place of production — Dymkovo Sloboda Vyatka province, "Orenburg shawl" — pwholesale craft originated in Orenburg region in the XVIII century, the Zhostovo painting — folk craft art painting metal trays that exists in the village of Zhostovo, Bogorodskaya carving Russian folk craft, consisting in the production of carved toys and sculpture from soft wood, is the center of the village of Bogorodskoe.

New artisans is also a discussion platform for young entrepreneurs engaged in the production and sale of its own products, it helps in the development of handicraft industries promotion of products on the market, exchange of experience and establishment of contacts between representatives of different fields, search and development of new markets.”

Among the participants of the Association "New artisans" many successful entrepreneurs who managed to bring their products to foreign markets, startups just starting their path.





Constantine Verin "Lab ODINGENIY". Designer furniture, art objects and accessories made of wood.

“When I realized that my workshop, which I started as a tool for developing yourself, becoming a business that brings me income, there was a brand ODINGENIY. Initially what made my lab has been a rethink of existing works. Thus, I studied and gained experience in a new craft, but now, when my lab in complexity and skill came to the world level and even surpassed it, taking up my artistic ambitions and my professional team we develop and manufacture products of our authorship.





We actively participate in various exhibitions and events, promote your brand on social media. The main profit we have from online sales, often take part in the urban markets, which gives us the opportunity to introduce people to our product live on the streets of Moscow. First and foremost, we of course are interested in promoting our brand, and for that you need to know about us as much as possible potential buyers, so we need to be alert to information about us and about the places where we can introduce people with your products.

Participation in markets is a great opportunity to assess the impression that item from our range, and is a very useful observation for my business.”



Tatiana Zolotoukhina "Natural cosmetics Nikola-Lenivets".

“Our brand was created in the framework of the project of development of the art Park Nikola-Lenivets. Our team has experienced technologist Anastasia Doronina, who for many years engaged in the development of cosmetics, thanks to her, we formed our initial line of cosmetics — shampoos, hair conditioners, body mousse, lip balm, mousse, soap.

For branding we use the Internet for aspiring entrepreneurs this is the most affordable way to introduce the largest possible number of people with our products. Also one of the main tools of promotion is fair, urban markets. Fair allow not only to acquaint customers with new products, but also to tie useful working contacts. We, from its part, always helpful to communicate with our customers and from regular to receive feedback, this is a good reason for the development, improvement and extension of the product line.

Often visitors to the markets are the people who are interested to learn and find something new, people who are interested to talk with manufacturers. For example, in the framework of participation in the cooperative market, our products aroused interest of the representatives of the Trinity Sergius Lavra. They were looking for producers of natural cosmetics. We met, they liked our concept and our products, we signed a contract and started to work. Today you can buy our products in stores located in the territory of the monastery.

Brand development we see in several directions: the distribution of our products in shops of Moscow, Moscow region and other cities of Russia and Europe; the organization of public lab, in which everyone, adults and children, in the form of lectures and master classes to explore the secrets of natural cosmetics, as well as to cook your own product that you can take with you, use it and be confident in its contents” .



Dmitry Garanin "Food of the gods". Candy, healthy food.

“The original recipe chocolates was invented by Ivan Kuz'minov, author of our project. Also, he cared about creating a euphonious name, which to this day pleasing our customers. The brand began its development back when called “Food of the Gods” Ivan was cooking the candy to their friends and relatives. All the raw materials used for making candy, imported from côte D'ivoire. And candies are prepared in Moscow, manually. The best feedback from our customers we receive, primarily because of the excellent quality of the products.





At the moment, we are truly popular among people who care about their health, and therefore wholesale purchases have become much more — shipped in more than 50 cities of Russia. We are very actively developed, however, ideas about the creation of new products is becoming more and more. It is not always possible to Finance these or other ideas. Sometimes limit ourselves putting things off, but it's a great motivation to truly productive work.

On the markets and exhibitions we meet people, communicate, talk about the benefits of our products. We always try to send the markets people are very sociable and friendly — those who loves not only to sell but also to share with people with positive energy. We sincerely believe that our product is just of this kind of energy. Exchange of positive emotions, brand recognition and good sales results, — all this is of great importance to us. We meet regularly at such events with business owners, leaders of large and small companies who are happy to buy us in the future.”

To join the Association "New artisans" is enough to fill in a short application on the website "Artel" artelmarket.ru or send email to our email address info@artelmarket.ru

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P. S. And remember, only by changing their consumption — together we change the world! ©

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Source: artelmarket.ru