How to find your competitive advantage in 15 minutes Bashny.Net

Simple exercises in personal and business branding that will help to find their place in the world, offers Sonia Simone is co — founder of the website Copyblogger.

Unique selling proposition (USP) is, quite simply, is why people deal with you, not with someone else. This is the advantage that distinguishes you and makes your offer the only reasonable choice.

Traditional marketing advice is to lock yourself somewhere for a few weeks to meticulously list all the specifics of your business, all their advantages, and then somehow find this compelling magic item which will differentiate you from all other people with whom you compete or can compete.

In this approach, there is nothing wrong if he is helping you.

 





 

But if that doesn't work, try another way, more simple and cheap.How to find USP: three exercises in 5 minutesIf you are launching a new FedEx, you don't need such elaborate UTP as FedEx. So try these exercises — maybe you'll hit on a USP that will suit your project. Remember that consumers, especially talking about consumers of content do not use only one product. They want to have everything in the area that they are interested in. That is your USP does not necessarily have to write off all possible rivals. For a start it should be attractive to your target audience.

The method of intersectionto create a USP for this method, take two seemingly unrelated ideas and connect them. The blockbuster movie "Speed" was marketed as "die hard", only in the bus. "Stupid" is "Emma" by Jane Austen, moved to Beverly hills.

This USP can create by taking something well known and presenting it to a new audience. Yoga for stock brokers or business blog for veterinarians.

Look for two roads, which differ enough to give your project the energy, but not so divergent that they were unrealistic to bring together. "Guide to flower arranging for NFL players" are unlikely to find a sufficient audience.

The method of metaphoris Sometimes possible to find an underlying metaphor that puts everything in its place.

For example, a draft Duct Tape Marketing ("duct Tape for the marketer") offers what can be found in many other places — marketing tips for small business. But the metaphor of "tape" reveals a lot. She tells you that here you will find practical, effective and not too glamorous receptions. The project is probably a little more focused on men than on women, but it is not exclusive for men tips. This theme can be interpreted in different ways. And the project clearly does not take himself too seriously.

In short, no one will ever confuse Duct Tape Marketing with a site called Green Planet Marketing or Mama Bear Marketing.

This approach allows you to create your USP using a metaphor that defines the market and your approach and your view of things.

Method of personalitiesIf everything else is right and you can be quite an interesting person, your USP can become yourself.

Seth Godin, Martha Stewart, Tony Robbins, cal Worthington, Gary Vaynerchuk has created brands based on their own person. They started with something fairly ordinary (business counseling, tips on housekeeping, etc.), but make their projects extraordinary with the force of his personality, his passion, his expression.

To some extent, this limits your business will never outgrow you. But all these people learned to build partnerships and to delegate part of the tasks to create a company that goes far beyond the capabilities of one individual.

If you are going to create a USP based on your persona, you need to systematically demonstrate himself to the world. It will be your task to be the center of attention and say something interesting. You will be the voice of your content.

And don't think you need to be like trendy DJ to build your USP on this model. Chris Garrett and Darren rose — a quiet, gentle, nice people who have built successful businesses based on something that personally excites them, and how they can help others.

 





 

Why you?Ultimately, UTP only need to answer this question: why you?

Why should anyone read your content? Why someone should buy your product and use your services? What in your offer makes it worthy of your time and money of other people?

This question can be painful but does not necessarily suffer over it for many weeks.

Keep it simple and move forward. And remember that even the strongest USP on earth will help you if you don't support real action, which requires the creation of a successful business.published

 

P. S. And remember, only by changing their consumption — together we change the world! ©

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Source: ideanomics.ru/?p=5200