We found out how the Russians make online payments depending on gender, occupation, mobile platforms and the availability of credit. The service used the Crypt - the technology of Yandex, able to select the groups of users according to their browsing behavior. Takes into account data on payments from e-wallet tied to a Bank card, and MasterCard from Yandex.Money.Women and men
Payment behavior men and women differ. Women commit one and a half times more payments than men, at a time and spend about 15% more money. Remittances from women leaving 23% of the funds from all of their payments through Yandex.Money and men — 19%. With the cards linked to electronic wallets, women list the 6% of the funds from the card to the Yandex.Money — 15%, the rest of the wallets. Men spend with Bank cards 5% of all their expenses through the service, and Yandex maps.Money — 12%.
Users of iOS and Android
The average payment to the owners of smartphones and tablets with iOS at 21% more than those who chose Android and 1275 1053 rubles respectively. Users of both platforms pay via the Internet with approximately the same frequency: the first commit for the year, an average of only four payments less than a second.
Remittances from fans of iOS and Android are equally popular: they are sent for 40% of users in each group. They spend approximately the same part of the funds — about 20% of all its costs through service.published
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